Since the start of the World Cup, a exciting game has been accompanied by countless fans to spend a passionate summer night. With the French team winning the championship, this World Cup has also come to a close. Hisense Artificial Intelligence TV Big Data Research Center at the end of the event For a time, the World Cup report will be released to interpret the World Cup data performance of large-screen users.
The report shows that the daily average of this World Cup has exceeded 100 million, and Hisense has achieved a breakthrough of 13 million in daily life. The promotion is obvious. On June 14th, the World Cup opener, more than 2.8 million users gathered in the live-action opener, July 15 In the early morning of July 16th, the number of users in the real-time viewing final reached 4 million. The peak of the event appeared in the German team match against Mexico in June 17. The 'German Chariot' was defeated early in the World Cup. Jurong, the biggest attention of the big screen users.
The World Cup not only set a record for sports events, but also increased the stickiness of big-screen users. The Hisense Artificial Intelligence TV big data report shows that during the World Cup, the average daily viewing time of the World Cup is 324 minutes, and the industry record is refreshed again.
Behind the outstanding data performance is Hisense's all-round successful operation around the World Cup IP. As the official sponsor of the World Cup, Hisense TV has the exclusive rights of FIFA-authorized events, Hisense Dream Team, etc., with natural content advantages. In addition, Hisense is also on the line of the '2018 World Cup' exclusive channel, which contains a wealth of event resources, special planning, around the World Cup, CCTV boutique football columns, etc., to provide users with the most comprehensive World Cup content experience.
At the product level, the VIDDA AI system launched by Hisense has the function of real-time message push of the event process, the player's one-click search function, etc., to realize the user's all-round immersive experience of the World Cup. During the World Cup, Hisense's artificial intelligence TV's 'Map Search' function is favored by users. Everyone uses the relevant maps of the competition to search 4.8 times. The most searched star is Mbape. Mbape is one of the main players in France. He is the world leader in dark horses. In the final, Mbape is 65 minutes. 1. The long shot broke and helped the French team to seal the victory.
This World Cup is not only an opportunity for Internet TV to highlight the advantages of the platform, but also a test for whether the big screen can fully meet the needs of users. Hisense has a good answer.
With the continuous improvement of the user experience and the popularization of AI technology, the number of Hisense global smart TV activation users will be rewritten to 65 million in 2020.
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