In the Internet age, both traditional home appliance companies and emerging companies hope to show their products, technologies and brand image in line with user needs. The marketing concept of home appliance brands has changed from a simple 'selling products' to a diversified experience. July On the 15th, the commander-in-chief air-conditioning combined with Golden Lion Plaza built a 'study life' space in four areas of fitness, tidal, home, and light food, giving users a one-stop fashion life experience. Overall, commander air conditioning This time, taking the whole life scene as an entrance, seamlessly linking young people, it can accelerate the release of experience and economic vitality, and promote the ecological community of young people.
In the 'Imperial Life' experience space, the biggest feeling is that the commander air conditioning will move the young people's clothing, food, shelter and transportation to the experience site. From the 'gentle air conditioning · You' home community, '英派斯健身·尚' fitness community, 'S The four experience spaces of the Cage Tide's Tide Wear Community and the 'Fresh Baked Salad·Light' light food community have created a blueprint for the ideal life that young people yearn for, so that many 80s and 90s are willing to participate. Among them, the real sense of the realization of the one-stop experience of clothing, food, housing and transportation. This is a comprehensive experience of the economy, but also created a good brand impression for young users.
'It feels like opening a bang, can eat well, live well, can also exercise, it is simply my ideal life. ' In the leisure life experience space, after the 90-year-old girl Zhao Zhao eat and play, straight Calling herself to 'find the organization'. She not only saw the long-awaited fashion darling, but also listened to her insights on clothing and fashion trends, and also tasted a variety of fresh dishes in the fresh salad salad light area. Under the guidance of a professional fitness instructor, I will carry out shaping training. 'I have sent this series of experiences to friends, and I have gained a lot of praise!'
In the main venue of the Golden Lion Atrium event, the commander air-conditioning also built the 'Yu' experience area to create a simulated home life scene. Through the intelligent control of Tmall Elf, the temperature-changing leaves and other play methods attracted a large number of young people to interact. It is reported that debut The 'Yu' experience area is the commander L.ONE air conditioner. This air conditioner is equipped with a frequency-driving drive technology, which can achieve a rapid temperature change of 10 degrees and 10 degrees, so that the temperature-sensitive leaves can be quickly discolored. At the same time, it is also realized with the Tmall Elf. Intelligent voice interconnection, users can send voice commands to the air conditioner through the Tmall Wizard, enjoy the wisdom of life. 'This kind of air conditioner that does not have to wait is exactly what I want.' Mr. Li, a young man from Qingdao, showed his companion the color-changing leaves under the air outlet. Calling the commander air conditioner is a very intuitive and fun gameplay.
According to industry insiders, the commander air-conditioning has catered to the pursuit of fashion, intelligence and simplicity by young people by customizing the fashion life scenes of young people, and has passed on them a simple and not simple attitude and value. In the long run, with the continuous expansion of the market voice of the consumer market after the Pan-90s, the commander-in-chief air-conditioning can quickly promote the brand's popularity in the new generation of people, and continue to expand the brand's volume while continuing to expand its own youthfulness. Leading the market.