Since the water purifier entered the Chinese market, it has experienced a long period of popularity. Since the water pollution problem broke out in 2013, the water purifier market has entered a fast-growing market. After five years of development, the water purifier market has remained at 20 years. More than % of the market growth rate, but due to economic development, water quality conditions and other factors, the water purifier market geographical development is relatively uneven. Among them, East China, North China regional water purifier market is rapidly spreading, is now gradually entering the Red Sea stage, Central South, Northwest The region has entered the market popularization stage, while the northeast, southwest and other regions have relatively difficult development. Specifically, the market distribution.
1, East China, North China and other regions accounted for the proportion of market, the difficulty of market promotion increased
In the East China, North China and other regions, the popularity of water purifiers is relatively high. From the perspective of market sales in the first half of 2018, the market share of the two regions exceeds 45%, but it is affected by China's real estate control factors. The market has increased, and with the influence of population return, talent introduction and other policies, the market has expanded to the second and third grades and the rural market, which is reflected in the market data. North China, East China and other first-tier cities have slowed down or even experienced negative growth in water purification. Most enterprises By adjusting the product structure, improving the high-end product structure to maintain the scale of the first-line market, and in the third- and fourth-tier markets, due to geographical factors, water purification, channel cost and other factors, the difficulty of market development is relatively increased, of course, under the negative factors, new Retail is relatively fast in these two regions, and it also provides a diversified channel for the popularization of water purification. Therefore, the difference between the market development and the traditional dealer system lies in the multi-channel strategic cooperation.
2, Central South, Northwest market rapid penetration, future potential area
Along with the deflection of the national development strategy, the central and southern regions and the northwest region developed rapidly, and the consumption capacity was quickly released. With the rapid spread of the water purifier market, the water purification scale in the central and southern regions increased rapidly. From the perspective of product structure, the mid-end practical products More popular.
3, Southwest, Northeast China grows slowly and there is a market bottleneck
The economic vitality of the northeast region is relatively low, and the phenomenon of population outflow is serious. There is a certain market in the northeastern region except for the provincial capitals. Other regions have limited growth potential. This problem also exists in the southwest region, except for some large cities. The popularity of the device is relatively low, and the development is extremely difficult. Therefore, in these areas, the promotion of enterprises needs to weigh the points.
The above is the regional distribution of the current water purifier market. For business operations, clear the development of water purifiers in various regions, formulate different products, promotion, channel cooperation and other strategies to make the water purifiers popular faster. More stable, I wish you all the water purification practitioners to achieve better market results in the second half of this year.