On July 11, Yikang, the domestic authoritative market research institution, announced the market share of 15,000+ high-end air conditioners in the 26th week of 2018: Casa Di Air Conditioning ranked first, second and third with 31.07% market share. The market share is 17.82% and 14.28% respectively. Casa Di has gradually opened the gap with the industry with its leading edge and gained recognition from more and more high-end users.
From the perspective of the industry, the overall performance of the air-conditioning market in 2018 was not good. On the one hand, the market demand was overdrawn in advance, and there was no favorable condition that could lead to explosive growth. On the other hand, real estate and other related industries were unable to provide strong assistance, relying on 'depending on the day to eat. The air-conditioning market reproduces the high inventory backlog. According to the data released by “Industry Online”, the air-conditioning inventory in the first quarter of 2018 is close to 10 million units.
Eliminating high inventories and driving market sales, industry professionals generally believe that starting from the improvement of supply quality and the creation of high-end consumption growth. With the new middle class becoming the main consumer, the cheap consumption for the purpose of pursuing cost-effectiveness is advocating more intelligent and convenient quality of life. Replaced by high-end consumption, the pain points of household air conditioners that are not smart enough in use have also been criticized by more and more users. According to a survey of more than 2,000 people in the network, nearly 97% of users have to adjust air conditioning 1-5 times a day. Temperature, and nearly 80% of users will adjust the wind speed, which means that the temperature of the air conditioner, wind speed control is not convenient enough, requires manual adjustment by the user, which brings a lot of inconvenience to the user experience.
And Casa Di can become the first in the 15,000+ high-end air-conditioning market with its leading edge. It is thanks to the active fit of the user's needs, and actively meets. As early as 2017, Casa Di has counted 120 million air-conditioning usage data. It was found that there were 80 million times to adjust the set temperature of 2 or more in one day; there were 60 million times of repeated adjustments of wind speed more than 5 times a day, and the air conditioning temperature and wind speed were repeatedly adjusted several times, indicating that the traditional air conditioner was directly blown. The wind is cold and uncomfortable, and the unskilled pain points have plagued the user's life. In this regard, Casa Di invented the high-end air solution with Yunding air conditioner and Tianzhu air conditioner as the core, bringing users with continuous iterative original technology. Personalized, customized air-conditioning experience. Among them, Yunding Air Conditioning is equipped with three original technologies, which provide users with ecological breathing maintenance plan from the temperature and humidity and quiet four-dimensional; Tianzhu air conditioning original human body temperature sensing technology and dual-cycle air supply technology, With two independent air supply systems, it can intelligently adjust the air conditioning temperature, wind speed and wind direction according to the different individual's cold and heat demand in the same environment, and blow out more warm air once, so that the air conditioner would only be 'walking straight'. Can be moved according to the position of the user 'turn'.
By continuously iterating the air-conditioning air supply scheme, Casa Di realizes the accurate satisfaction of the user's personalized, differentiated and customized temperature requirements. For this reason, Casa Di, who has rooted in the user's soil, has gained a steady stream of development and performance in the market. The sales volume has risen and word of mouth has been fermented. As consumption upgrades change consumer perceptions and demand, the air-conditioning market is facing more stringent consumer standards. As a leader in high-end air-conditioning brands, Casa Di accelerates the development of innovative technologies and In the application of air-conditioning products, we continue to create and iterate for the market to meet the user differentiation, high-end demand for new technologies, new products, activate and release high-end consumer demand, into the 2018 cold year high-end air-conditioning market preferred brand.