The small household appliance company Jiuyang shares announced on July 14 that it has recently signed an "Equity Transfer Agreement" with SharkNinja (Hong Kong) Company Limited, which will acquire Shankunjia (China) Technology from the latter for 12.495 million yuan. 51% of the company's equity.
SharkNinja (Shark) is a North American vacuum cleaner company. Due to its high unit price, SharkNinjia's revenue is slightly higher than that of Jiuyang. In 2017, it was acquired by Jiuyang's major shareholder joint industrial investment fund. SharkNinjia. Jiuyang and SharkNinjia jointly promoted vacuum cleaners in China. , Air purifiers and other products, Jiuyang Holdings 51%.
In recent years, the traditional kitchen small appliances entered a period of low-speed development, and the development of Jiuyang entered a bottleneck period. In the first quarter of 2018, the revenue of Jiuyang shares increased slightly by 5.57% to 1.57 billion yuan. The main products of Jiuyang such as soy milk The market where the machine and the juicer are located has been declining in recent years; another large-scale cooking machine with its potential, due to the beauty, Supor has invested heavily in R&D resources and actively promoted it in the past two years, posing a clear threat to Jiuyang.
Therefore, Guo Meide, vice president of Aowei Cloud Network, believes that Jiuyang is looking for new market opportunities. Vacuum cleaners, as the main environmental health appliances, are currently in a period of rapid development, and the market's brand structure has not yet stabilized, compared with kitchen appliances. Good development prospects are also the preferred category for Jiuyang's expansion from small kitchen appliances to environmental health appliances.
China's vacuum cleaner market has reached 14.7 billion yuan in 2017, a year-on-year increase of 45.4%. It is a high-growth, high-profit category. Not only Jiuyang, many brands are targeting this new home appliance industry. This year, the vacuum cleaner market is very The United States' sweeping robot company iRobot has increased its efforts to open up the Chinese market; China's local sweeping robot company Cobos is listed in China; China's vacuum cleaner leader Lake plans to expand its domestic market revenue share; US's vacuum cleaner business independently established clean electrical business unit……
Guo Meide told the First Financial Reporter that Shark’s influence on Chinese brands is weaker than that of Dyson. The localization of its products will take time. Some of the vacuum cleaners introduced in the United States are relatively large in size and slightly bulky. The small and medium-sized units of Chinese houses will be developed twice. Therefore, Shark's entry will not have a major impact on the domestic vacuum cleaner brand pattern in the short term. However, it will pose certain threats to similarly positioned brands such as Lake, Philips and others.