LED display In the past few years, the industry's 'price wars' 'killing', the major LED screen companies use bottom-selling product prices to seize market share, set off a wave of low prices in the industry, this marketing means through continuous compression of product profit margins, resulting in The entire LED industry is devastated, and it has made all the LED screens that survive on low prices suffer. But recently, the industry LED display Screen companies have started the road of transformation, abandoning the previous marketing concept of winning by price, and shifting the battlefield to high-end according to the new trend of current industry development. display field.
'Price war' accelerates industry shuffling
Many companies said that in the economic competition of the LED display market, they are 'forced' into the 'price war', especially for small and medium-sized enterprises without brand effect. Under the dual system of strength and scale, they cannot The industry giants are facing competition. Only by lowering the price of products and continuously creating the price advantage of products can we seek to survive in the cracks of profits. However, since ancient times, quality and low prices cannot be combined. The ultimate goal of enterprises is to make money at prices. Under the premise of lowering, in order to strive for greater profit margins, most companies choose the 'price, light quality' marketing policy, pay more attention to cost control in the production process, and abandon the quality and innovation of products. Long-term, The LED display industry is a standardized production. The homogenization phenomenon is becoming more and more serious, resulting in a large number of inferior products flowing into the terminal market. It is also overdrafting the trust of consumers in products, allowing customers to talk about 'screen' color change.
Undoubtedly, this 'price war' not only intensifies the vicious competition in the industry, but also strengthens the degree of centralization of the LED display industry. In the market competition, some enterprises that are not deeply analyzed in their own capital chain analysis, at 'price In the course of the war, the capital chain is broken, and enterprises are overwhelmed and can only choose to close down. There are also some enterprises that lack independent intellectual property rights and core competitiveness. Fighting 'price wars' is equivalent to drinking and quenching thirst, and short-term problems can be solved, but long-term It will undoubtedly crack down on the company's sense of innovation and subjective initiative, and speed up the industry's reshuffle.
As the saying goes: 'Time is the only criterion for testing truth'. After several years of market testing, many negative effects brought about by 'price wars' have gradually revealed that the terminal market is no longer blindly pursuing low prices of products, but is calling for product quality. At the same time, with the continuous maturity of technology and market systems, the demand for high-end display applications, including theaters and security monitoring, is increasing, and more diversified and personalized production requirements are proposed to LED display manufacturers. The growth of the market has reversed the benign development of the LED display industry. Major companies have begun to jump out of the mud of the product 'price wars' and turned their attention to the customized high-end display field, which has tapped the high-profit application market.
The era of personalization is coming Display market Chengxinkou
It is said that strategizing can better find a foothold in the new market. Only by knowing enough about the market can we pave the way for the transformation of the enterprise. In this era of enthusiasm for self-personality, special customized product services can Faster to win the market, the LED display with different shapes, with vivid, rich, dazzling and diverse, intelligent display effect, coupled with very eye-catching shape, has been favored by major customers, becoming a new era of industry development Fresh air outlet.
In addition, with China's LED Display technology The increasingly mature, LED display system as an important display terminal of the information system, in the urban construction, smart security, video conferencing, aerospace, high-end commercial display and other fields are increasingly playing a major role in helping, by the high-end display market Favor. Especially LED small-pitch display, it is a dark horse that has emerged in China's modernization process, ushered in another spring of development in the market. At the same time, as China's foreign trade market continues to grow, whether it is export situation or national export policy All of them have brought excellent conditions for Chinese LED display companies to go global. In the face of huge overseas markets, China, as a major producer of LED displays, has unique advantages in undertaking international high-end projects, and is a LED display company. Bringing huge development opportunities
As China's consumption structure continues to escalate, consumer habits have undergone dramatic changes. Traditional homogenization products can no longer meet the needs of consumers. In the LED display industry, homogenization is serious, and corporate profits are compressed today. Display manufacturers are also beginning to realize that market demand no longer needs to be 'conformity', and many users are no longer satisfied with the production of batch products in the past. From different levels, the choice of customers in various industries has diversified, and customers have begun. More demanding requirements are placed on the product, and it is no longer as 'passive' as the previous ones to select the 'line' products directly supplied by the manufacturer.
LED screen people know that the vicious competition under the 'price war' is definitely not the market appearance of the LED display industry. Although it has touched a lot of walls in the process of development, it has a gray nose, but it is better to come. The more companies are sensible, calm down, and bring a suitable sustainable development path to the company with a more sensible vision.
