Smart home appliances are the forerunners of color TV. According to the calculation of Zhongyikang era, the penetration rate of China's smart TV in 2017 is 87.1%. This figure seems to be close to the ceiling, but this is only the first stage of the development of smart TV. The qualitative change, the second stage is relayed by artificial intelligence TV. In 2018, not only the development of artificial intelligence TV is in full swing, other smart home appliances are also coming from a sudden spring breeze, from CES in Las Vegas in early 2018 to Shanghai AWE, intelligent Home appliances can be said to be in the limelight. Artificial intelligence TVs, artificial intelligence speakers, smart air conditioners, smart refrigerators, smart washing machines, smart air purifiers..., almost all categories of home appliances are equipped with 'smart' this night, This has also led to product upgrades for various home appliances.
Nevertheless, the development of the overall smart home appliance is still in the early stage of development. Although smart home appliances expand the function of home appliances, it brings more convenience to users, but in practical applications, there is a gap between ideal and reality in user experience. List the following three aspects to illustrate:
The first aspect is the problem that smart home appliances are connected to WIFI. The smart home appliance access to the home network is the basis for the smart home appliance intelligent function to be used. In actual use, some smart home appliances will have problems in the successive WIFI, for example, the WIFI network name is Requirement, WIFI name can not appear letters can only appear numbers, making the connection process cumbersome. Or only support Android phone, can not connect Apple mobile phone. Smart home smart function has always been an important selling point in marketing promotion, if connected WIFI If there is a problem, it can be imagined that the user's psychological gap will have a negative impact on the brand image, and the company will therefore lose the smart user who might be sticky.
The second aspect is that the follow-up service of smart home appliances lacks sufficient guarantee. At present, color TV sets and speakers are the key categories. For example, the member content of color TV sets will be packaged and sold when the products are sold, at least one year, while the later users will watch them. There is great uncertainty in discovering content. If the content of smart TV is insufficient to meet the needs of users, users need to purchase another member or access cable TV. The content experience is worse, and the hardware will affect the brand image. In fact, smart TV The amount of content displayed during the promotion is not the most important, the important thing is the synchronization of popular content.
The third aspect is the embarrassment brought by the hardware first. Taking the earliest intelligent color TV as an example, according to the calculation of Zhongyikang era, the penetration rate of 4K TV in China in 2017 is 58.9%, and the penetration rate of 4K is close to 60%. With fewer resources, users can't often experience the visual enjoyment brought by 4K TV. If 4K resources are abundant, 4K penetration rate will increase rapidly, and even accelerate the process of small and medium size elimination, accelerate the popularization of large size, and will not appear in 2018. In the first half of the year, 32-inch rebounded in the market share under the help of low prices. Color TV companies are mostly companies that have been cultivating the home appliance industry for decades. If they can penetrate more into the content end of the industry chain, it will benefit future development.
It is hoped that enterprises can fully consider the experience link after the product is sold in the process of developing smart home appliances. This is also an important part of enterprise service and profitability. Three-point strategy, seven-point implementation, the implementation of enterprise strategic planning needs to be completed on the ground. , from the user's point of view. I believe that with the iterative and perfection of smart home appliances, the ideal will gradually shine into reality, looking forward to the accumulation of smart home appliances.