On July 12th, Beijing Suning Tesco and Beijing Zhongyikang Times Market Research Co., Ltd. jointly released the "2018 Dishwasher Industry White Paper", and together with the boss, Fangtai, Siemens, Haier, Midea and other kitchen and bathroom brands to form a 'do not wash Bowl Alliance'. Shi Ting, general manager of Zhongyikang Times Kitchen & Bathroom Appliances Division, was invited to attend and delivered a keynote speech.
At present, dishwashers have become one of the fastest growing categories in China's home appliance industry. According to Zhongyikang data, from the growth rate, the average annual compound growth rate of domestic dishwasher retail sales has reached 2012-2017. 84%; In terms of scale, before 2013, the domestic retail sales of dishwashers were basically 3-5 million units per year. In 2013, this number rose to 76,000 units. Since then, sales have been rising all the way to the dishwasher in 2017. The scale of retail sales has grown to 985,000 units, and the retail sales volume has reached 4.33 billion yuan. Quality consumption upgrades and product localization innovation have injected a steady stream of vitality into the development of the dishwasher industry.
Shi Ting said that from the consumption level, the main scale of the formation of young consumer groups and the middle class continues to expand, and the current mainstream consumer concept gradually presents the characteristics of pursuing quality, paying attention to experience, and paying attention to the value of the face. Gradually accelerating, more and more consumers are eager to get rid of the heavy domestic work outside of work, free hands to enjoy more leisure time.
In terms of industry development, enterprises have accelerated the layout of the dishwasher industry and actively launched new products to occupy new markets. The dishwasher market has always been dominated by foreign brands, and domestic brands are relatively weak. In recent years, the growth of the dishwasher market has become increasingly fierce. More and more domestic brands are starting to participate.
In terms of channel vendors, whether it is offline traditional stores or fast-developing e-commerce channels, the dishwasher market has been given key investment and popularization in the past three years, enabling consumers to experience dishwashers for Chinese families in various channels. The change brought.
Shi Ting further pointed out that corresponding to the needs of Chinese households, embedded, desktop wind and water, drawer type. The overall price trend showed an upward trend, while the double-line spread was obvious. From the perspective of brand participation, market participants increased. In 2017, there were 43 brands participating in the competition in the dishwasher market. Nearly one-third of the brands were new entrants. At present, the mainstream brands in the industry are constantly upgrading and optimizing products according to the user's kitchen use scenarios, and the market forms a differentiated competitive landscape. .
Compared with developed countries and regions such as Europe and the United States, the penetration rate of China's dishwasher market is about 1%, which is far lower than 60-70% of the market in Europe and the United States. The development prospects are worth looking forward to. According to Zhong Yikang's calculation, it is expected to be 2018. The retail sales of the dishwasher market will reach 5.16 billion yuan, an increase of 20% over 2017, and the market retail volume will reach 1.19 million units. It will continue to be the vanguard of the growth of the kitchen appliance market. The Chinese dishwasher market still needs to increase innovative research and development. Invest, strengthen consumer education, improve product-related services, improve industry standards, and even encourage and support national policies.