In 2017, the integrated stove market ushered in an explosion. Facing the fast-growing market, more and more home appliance giants joined the integrated stove industry. Shuaikang is the most determined one.
On July 13th, the Chinese integrated stove industry research group jointly organized by China Hardware Products Association and Zhongyikang Times came to Yuyao, Zhejiang Province, and visited the new integrated kitchen industry – professional kitchen electric enterprise Shuaikang. So far, this integrated stove industry inspection The event officially closed.
Shuaikang strong into the integrated stove field
Since the product was introduced in 2003, the integrated stove has been crouched and cultivated in China for more than ten years, and finally ushered in the market in 2017. According to Zhongyikang data, the sales volume of China's integrated stove market reached 1.5 million units in 2017. The sales volume has exceeded 10 billion.
It is widely expected that the integrated stove market will maintain a high growth rate of nearly 50% in 2018, and the growth potential of integrated stoves is huge.
For integrated stove products, Shuaikang has been involved in 2009, Shuaikang is the first professional kitchen appliance manufacturer in the field of integrated stoves.
Deputy General Manager of Zhejiang Shuaikang Integrated Kitchen Electric Company and General Manager of Kitchen Electric Marketing Company Yang Bing
According to Yang Bing, deputy general manager of Zhejiang Shuaikang Integrated Kitchen and Electric Appliance Company and general manager of kitchen electric marketing company, the integrated stove does not jump out of the essential attributes of kitchen appliances. The core functions are the functions of existing kitchen appliances. Shuaikang has 35 years of cooking. The history of electric research and development, as a veteran professional kitchen electric appliance enterprise, has quite a lot of technology precipitation, and the integrated stove is a multi-technology complex, so Shuaikang enters the integrated stove is technically advantageous.
In February of this year, Shuaikang officially formed an integrated stove business team. At the China Household Appliances and Consumer Electronics Show (AWE2018) in March of this year, Shuaikang's F-series quick-sucking integrated stove new product was officially unveiled. The product adopts its self-developed five-proof motor, combined with its turbocharged technology, it can instantly generate a suction of 1020 cubic meters per hour of high air volume, which can quickly eliminate the soot. This product will also be equipped with a range hood, gas stove, electric steamer. A variety of features in one.
Shuaikang integrated stove product display
According to Yang Bing, in just three months, Shuaikang integrated stove quickly occupied the market, expanding the territory with the trend of breaking the bamboo. Currently, nearly 200 dealers have been signed in the country. In addition, Shuaikang and Gome, Suning and other home appliance chains 4. An agreement was reached, and Shuaikang integrated stoves were stationed in 150 KA stores.
Three years of remaking Shuaikang
At the headquarters of Shuaikang, the words “Shuaikang integrated stove” on the roof of the building are particularly conspicuous, which not only reflects Shuaikang's emphasis on the integrated stove business, but also demonstrates Shuaikang's determination to expand and integrate the stove business.
Du Quan, Vice President of Zhejiang Shuaikang Electric Co., Ltd. and Deputy General Manager of Integrated Kitchen and Electric Company
Du Quan, vice president of Zhejiang Shuaikang Electric Co., Ltd. and deputy general manager of integrated kitchen and electric appliance company, said that the integrated stove is the future development trend of kitchen appliances, and it is also the new category of Shuaikang's key development. Shuaikang will adhere to the dual-engine drive strategy and let the kitchen appliances be integrated. Developed with traditional kitchen appliances, and strive to rebuild a new and handsome Kang through integrated kitchen appliances within 3 years.
To this end, in June this year, Shuaikang officially established Shuaikang Integrated Kitchen Electric Company on the basis of the integrated stove business team. Shuaikang increased capital and technical support for the integrated kitchen power company, and integrated the stove as the focus of enterprise development, and continued to expand Other integrated kitchen appliances, the integration of kitchen appliances into a new growth point of Shuaikang.
Yang Bing said that the product positioning of Shuaikang integrated stove is a first-line high-end brand, and Shuaikang integrated kitchen electric power will be turned into a high-end integrated kitchen electric appliance customization expert. He said that Shuaikang integrated kitchen electric company can integrate Shuaikang's existing channel resources and parent company day. Out of the channel resources of the East, in order to achieve rapid expansion.
It is reported that Shuaikang is currently implementing the integrated kitchen power capacity expansion plan in steps. The first phase of the production project is under construction and is expected to be put into operation in August this year. The first phase of the project design capacity is 50,000 units; the second phase project design capacity is 200,000 units. Taiwan, will start in 2019, is expected to be put into operation that year; the third phase of construction projects are in preparation.
At present, the mainstream enterprises in the integrated stove industry adopt the mode of flattening to the county-level specialty stores, and the mainstream channels are concentrated in the traditional home building materials market. Yang Bing said that while following the traditional rules of the industry, Shuaikang will actively explore more diversified. The channel. Shuaikang integrated kitchen appliances are building a new retail model that is open to the whole channel online and offline. The first- and second-tier cities are mainly playing the O2O experience center, through the establishment of image and drainage, and then through the mainstream KA, building materials, specialty stores, e-commerce, cabinets. Omnichannel coverage.
With many enterprises rushing to integrate the integrated stove market, the integrated stove industry has shown a trend of blooming. At the same time, some enterprises that do not have the corresponding capabilities have entered the market, which makes the integrated stove industry show uneven quality and product homogeneity. It is not conducive to the development of the industry.
In this regard, Du Quan said, 'I want to break the market, grasp products, improve quality, and technological innovation is the key point.' Shuaikang is willing to work with the industry to guide the industry health with the continuous technological innovation. Order development.