At the end of June 2018, Midea Refrigeration officially opened the 'Zhimei Fresh City Line' national caravan tour. 12 caravans loaded with the US smart fresh-keeping refrigerators went to 12 routes nationwide, covering 200 cities across the country, which will be hundreds of thousands of countries nationwide. Users showcased the world's leading intelligent preservative technology and products, allowing users to experience the smart preservation era opened by the world's smart refrigerator leaders.
The 'Zhimei Xianchengxing' national tour, which was first launched by Midea's refrigerator, is based on caravans. It is the largest-scale offline exhibition with the most routes, covering the most extensive cities in the country and exhibiting the most comprehensive exhibits. Smart refrigerator leader's brand new brand positioning and intelligent preservation series micro-crystal refrigerator, after the 7-day original taste of the salmon under the Baicheng Qiandian line, the US refrigerator has penetrated the national third- and fourth-tier cities with new brand and product image.
Different from the traditional sales activities, the 'Zhimei Fresh City Tour' national tour will showcase the micro-crystal series BCD-630WKGPZV, the temperature and humidity fine control series BCD-532WGPZV, which is the latest application of intelligent refrigerator preservation technology through the creative exhibition form of the caravan. Fandi series BCD-615WKGPZV and other dozens of refrigerator products, at the same time to benefit the user for the purpose of summer sleek promotions and promotions, to provide more families with a 'smart preservation era' under the new consumer experience.
At present, 12 caravans on 12 routes have passed through 21 places such as Yanchuan, Shaanxi, attracting nearly 50,000 participants. The live performance of the tour site, interesting interactive games, and scene-based display methods. Affordable purchase activities, creating a colorful summer leisure shopping experience for users, bringing the distance between the US refrigerator and the user.
On the brand night of June 12 this year, Midea Refrigerator released the brand new brand positioning of 'Global Smart Refrigerator Leaders', and the nation's first intelligent fresh-keeping refrigerator micro-crystal series products, creating a smart preservation era. Focus on brand building, beautiful refrigerator It also puts channel construction in an important position in business management, invests a lot of energy in deep-growing channels, and penetrates the quality technology and products of Midea refrigerators into cities and regions across the country. On June 16th, the US refrigerators were launched in the 100 cities of the country. The 7-day original taste challenge of salmon, which is based on the micro-crystal refrigerator, allows users all over the country to get a close look at their latest smart preservation technology and products.
As the consumption power of domestic third- and fourth-tier cities continues to increase, the sinking of brand and product channels has become an important marketing direction for enterprises. The US refrigerators grasp the market demand and pass this innovative experience of the 'Zhimei Fresh City Tour' national caravan tour. Under-line activities, mainly covering the consumer groups in the third- and fourth-tier cities across the country, successfully detonated the summer refrigerator consumer market, and also brought the intelligent fresh-keeping technology and products of the US refrigerator to the users, and entered the era of intelligent preservation with the national users!
