The World Cup champion has not yet been decided, but Hisense, the official sponsor of the World Cup, has taken the lead in the field to win a gold-rich 'champion'. According to the market data released by Zhongyikang in June 2018, Hisense TV's sales share has been created. The record high, up to 20.16%. 'Breakthrough 20%' is an important milestone for a dominant brand to cross the strong brand.
Zhongyikang data shows that while Hisense’s TV market share has reached a new high, it has gradually widened the gap ahead of the second place. In June, Hisense’s TV sales share has already surpassed the second place by more than 6 percentage points to build a post-brand. An insurmountable 'gap'.
According to the statistics of Zhongyikang big screen TV market, Hisense's advantage is more obvious. In the big screen market of 75吋 and above, Hisense TV's sales volume and sales share are 28.71% and 29.67%, respectively. Hisense 80吋 Laser TV L5 The top ten best-selling products for five consecutive weeks played a crucial role.
Hisense sponsored the World Cup brand effect and the benign chemical reaction formed by Hisense Laser TV and ULED TV sales, which made Hisense have achieved unexpected results in the first half of the year.
Since receiving the official sponsorship rights of the World Cup, Hisense has actively carried out in-depth research and development on the core elements of improving the 'image quality, sound, content and interaction' of TV. It has launched the limited edition U9 of the World Cup, which will enhance the key image quality indicators of TV. To the peak; launched the World Cup designated product U7, has a unique automatic sports mode to become a ball-watching artifact for Chinese and foreign fans; launched the 80吋4K laser TV L5, created a 'three-meter living room, 80-inch start' big-screen TV consumption new concept .
With the strong fermentation of the World Cup effect, Hisense caused strong repercussions inside and outside the stadium. In the stadium, Hisense Russian, Chinese, English, Japanese advertising took turns, 'Hisense TV', 'Laser TV' impressed the fans around the world Many fans have remembered this TV brand from China. Outside the arena, Hisense TV's market share has continuously hit a new high. At home, Hisense TV's sales share has exceeded 18% since January this year, exceeding April. 19%, more than 20% in June. At the same time, in Russia, France, Spain, Portugal, Italy and Canada, Hisense TV has achieved substantial growth.
At the current World Cup final stage, Hisense's brand awareness and attention have increased rapidly, and market share has also formed a strong linkage effect. Hisense's World Cup marketing campaign has been successful.
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