The hot football element is equipped with high-end home appliances, Inter Milan logo inlaid quality refrigerator, on July 13, Inter Milan teamed up with Beko Becker to release a new collector's version of the refrigerator, and will be exclusive sales in Suning. This refrigerator is a custom-made new product for fans, Sanfang 1. It opened up cross-border cooperation in the three major areas of home appliances, sports, and retail.
At the meeting, Zhang Kangyang, director of Inter Milan Football Club, Fan Zhijun, vice president of Suning Retail Group, Zafer Üstüner, President of Beko Beike Electric Asia Pacific, and Song Jinping, President of Beko Electric, Greater China, attended the event. Inter Milan legend goalkeeper Toldo also sent The video blessing, celebrating the successful listing of the Inter Milan custom refrigerator.
C2B customization + fan economy Suning Becker opens cross-border cooperation
In the 2018 sports year, Suning relied on its superior sports resources, and joined hands with home appliance brands to launch C2B reverse-customized personalized home appliances. Event site, a football by Faning Retail Group Vice President Fan Zhijun, Inter Milan Football Club China Mao Yujing, Commercial Director, Song Jinping, President of Beko Becker Electric Greater China, passed the next step, and finally broke the mystery of Beko Becker's collector's refrigerator. Inter Milan's legendary star Toldo sent the new products and China. The blessing of the fans.
With the advantage of Suning's home appliance channel and the quality product characteristics of Beko Becker, the exclusive imported version of the Beko Becko European machine imported from Suning is designed to blend Beko Beko's European minimalist style and Inter Milan's classic. Blue and black elements, successfully injected the football gene into the product; at the same time, equipped with EverFresh+ Hengyun fresh function, three international patents to achieve long-lasting freshness of fruits and vegetables for 30 days, antibacterial filter, ion generator and nano antibacterial door seal. Just like the defense line of Inter Milan's solid soup, it won the favor of many Inter fans after it was unveiled. It is also another product of the combination of C2B personality customization and sports fan economy.
At present, Beko has more than 1,000 stores in the Suning Tesco platform. The stunning start of Inter Milan's custom-made refrigerators in Suning will further deepen the comprehensive cooperation between Beko and Suning, and also release the potential of quality consumer demand. At the same time, it realized the cross-border alliance of three major fields of home appliances, sports and retail.
Create a sports super IP and let more customized products enter the home
Sports is Suning's super IP, a super-entrance for attracting user traffic; football is an important position to develop the fan economy. Mao Yujing, commercial director of Inter Milan Football Club China, said that Becker's new custom-made refrigerators show Inter Milan as a family. World-class clubs are open, diverse attitudes and ideas. Inter Milan will always be committed to cooperating with world-class brands in a variety of ways, through the power of football, to convey the concept of healthy living.
The release of the Inter Milan collector's edition refrigerator is not only a new attempt by Beko Beko in the sports field, but also a new typical case in which Suning deeply understands and satisfies consumers' personalized and quality consumer demand. Song Jinping, president of Beko Electric Greater China, said Under the trend of quality consumption upgrade, the demand for personalized customization of Chinese consumers is growing. It is also the World Cup craze in four years. Beko Becker has released this collector's edition refrigerator.
The high-quality home appliances imported from Europe and the football spirit represented by Inter Milan have achieved perfect integration.
Fan Zhijun, vice president of Suning Retail Group, believes that the exclusive customized refrigerators sold by the two parties are the most eye-catching ones in Suning C2B personalized custom products, which makes the domestic million-meter Inter Milan fans have a personality. The selection will also accelerate the popularization of Suning's segmented home appliance solutions.
At the meeting, for the Inter Milan collector's edition refrigerator, Xu Zhong, president of Suning Tesco Ice Wash Group, and Shi Dong, vice president of Beko Becker Electric Greater China, signed an annual sales strategy of 100,000 units. 100,000 passions are passed on to more Chinese consumers who are pursuing European quality and healthy living.
In recent years, Suning has utilized 600 million members of big data to effectively integrate user needs with product development, and continues to establish a C2B reverse customization model with brand owners to conduct precise marketing. At the same time, it will open its own superior sports resources and plant its 10 billion copyright sports content. Into the first-line home appliance brand hardware, create exclusive content customization items.
In the future, Beko will take advantage of Suning's powerful O2O channel to continuously adjust and optimize its product structure and customized content supply, and combine Suning's easy-to-sell segmented home appliance solutions to launch more customized custom-made home appliances. Family one-stop quantitative products, let more and more exclusive, customized products into the people's home.
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