Lerong Zhixin Electronic Technology (Tianjin) Co., Ltd. (formerly 'Le Shizhixin', 'Xinle Shizhijia', hereinafter referred to as 'Lee Rongzhixin'), which was sent to LeTV's performance recovery, has recently entered the blockchain. field.
On July 11th, Lerong Zhixin and the blockchain community jointly launched a smart hardware 'one-chain box', which is mainly for free viewing of video content on the whole network, and can earn the concept of pass.
Le Rongzhi's new related person told the 21st Century Business Herald that this time, the launch of a 'chain box' with a chain is only an attempt. The two sides will cooperate in the operation of large-screen operations, involving advertising, membership, on-demand and other aspects. In addition, the person said that a chain will also cooperate with Lechuang Entertainment (formerly LeTV).
According to the industry and commerce data, the shareholders and management of the chain have held important positions in the 'Lee Department'. From this relationship, an insider of the 'Lee Department' said that one chain can be regarded as the internal incubation of LeEco. an item.
'Hay gambling' blockchain
According to the information revealed at the press conference on July 11, Lerong has cooperated with a chain to launch the first smart blockchain hardware product 'one chain box'. 'One chain box' main function and LeTV box The LeTV Super TV is the same, but the difference lies in its blockchain concept.
It is reported that through the 'one-chain box', users can share the idle bandwidth to the community through this hardware. The community as a feedback will reward the OC (One chain Token) as an incentive. The publisher is a chain, OC is a region with high growth potential. Blockchain pass refers to the workload proof based on shared bandwidth resources, home video entertainment interconnection, intelligent security, etc. generated by the blockchain technology in the shared ecosystem of the project team and New LeTV. The total amount of OC coins is 18 Billion, will not be issued in the future.
According to one chain, in the field of OTT (Over The Top), the smart box has a market of 60 million users. Users can watch the whole-line video content for free, and the 'one-chain box' that can earn the pass is the entry point, which can contribute traffic and Storage, time and idle cashing.
'With a chain box, Le Rongzhi will broaden IP content distribution and marketing channels; increase hardware selling points and increase sales. External cooperation will also increase revenue for the company and supplement user groups; cloud computing will save CDN costs and increase cloud Application scenarios, increase member income, increase the number of active users, and increase the distribution of copyright distribution applications. 'Le Rong said new people.
According to Tianyue, the registration subject of the first chain is Beijing Zhian Tianhe Network Technology Co., Ltd. (hereinafter referred to as 'Qian'an Tianhe'), which was established in February 2015. At the shareholder level, Wan Tao invested 90,000 yuan to hold 90 shares. %, Wei Weiwei invested 10 million to hold 10%.
Prior to the end of 2016, Wan Tao served as the general manager of the LeEco Cloud Computing Security Center; among the two co-founders, Li Shibin served as the director of the LeTV User Experience Center, LeTV's chief designer, Ren Hailin, who was the LeTV network technology manager, and the entire team had Distinctive music brand.
Cross-border or hype?
However, through this cross-border cooperation, whether Le Rongzhixin can achieve a big leap in performance is still difficult to conclude in a short period of time.
The 21st Century Business Herald reporter learned that in a number of e-commerce platforms, 'one-chain box' has been launched, but has not yet begun to pre-sale. This price is as high as 599 yuan of intelligent hardware, how the future sales will affect this degree to a certain extent Long-term development of cooperation.
An authoritative person in the blockchain field, who asked not to be named, said that the 'one-chain box' is more like a TV box. Compared with other TV boxes, it only has the concept of blockchain, but this cannot be completely The user's attraction.
According to the person, before the 'one-chain box', Xunlei launched the intelligent hardware of the player cloud, and tried to use the resources such as sharing network bandwidth and storage space to obtain the way to play the coin. Also once caught up in market speculation, causing controversy.
'Only from the configuration point of view, 'a chain box' adheres to the usual high configuration style of LeTV. The video content also covers the current five major platforms in China. This is an advantage; but at present, the LeTV capital crisis has triggered a new LeTV and other high-quality assets have also encountered operational difficulties, and it is difficult to say whether customers are willing to buy it. 'The above blockchain authority said.
Earlier, a new insider revealed that after the acquisition of 3 billion yuan, the company's business began to recover slowly, but the overall situation in the first half of this year is still not optimistic, before the sing of the 'one-horn show' super TV market, also because of Xiaomi The competition for brands such as micro whales has shrunk dramatically.
However, Lerong Zhixin is still given the core position of LeTV's overall business recovery. It is reported that the primary task of LeTV's management this year is to make every effort to restore the service capabilities and content advantages of Super TV for users.
It is worth noting that after the new cooperation with Lerong, the future of the chain will also cooperate with Lechuang Entertainment in the issue of celebrity passes, film screenings, film promotion, fundraising, etc. Lewei Finance's cooperation in the financial blockchain.