Throughout the domestic consumer market, high-end, large-screen, artificial intelligence has become the key words of the current color TV industry, including full-time artificial intelligence voice and new three-dimensional inverter and other new technologies in the TV industry. In the future, our TV not only It will be more scientific and technical, and intends to become the 'control brain' of the living room. According to Zhongyikang data, in 2017, the market penetration rate of smart TV, smart air conditioner, smart washing machine and smart refrigerator reached 88.3%, 38.5%, respectively. 27.3% and 13%.
Bring the 'smart' label
Traditional manufacturers seek to upgrade
Many people know that whether it is white or black electricity, the domestic market competition is very fierce. The reporter noticed that in recent years, the trend of black power manufacturers entering the white electricity market has become more and more obvious. The industry analysts believe that traditional black electricity enters the white power field. It shows that the latter has a broader market space and profits, and with the introduction of artificial intelligence concepts and the upgrading of consumption, small household appliances are becoming more sophisticated, and the prospect of high-end is more optimistic for manufacturers.
In addition, in the past two or three years, traditional home appliance manufacturers have embarked on the path of intelligent transformation. Among them, in the field of smart TV, Skyworth, Konka, Changhong and other domestic brands have equipped artificial intelligence systems and popularized voice interaction; There are 4K or even 8K blessings. As for the air-conditioning field, energy saving is no longer the only appeal. Gree, Midea, Haier and other products, in addition to inverter cooling and heating, feel the environment at any time or connect with a smart phone, you can boot up before going home. These have become the standard for mid- to high-end new products.
Smart start to turn on the TV can also order
TV-equipped intelligent systems are becoming more and more popular. There are smart TVs using the all-ecological artificial intelligence voice system on the market. Not only do voice control TVs, AI interactions, but also smart homes. Artificial intelligence voices have covered 36 life scenes, users. You can use TV voice point take-out, check the weather, ask stocks, book movie tickets, check maps, order flowers and other services.
In the eyes of manufacturers, they want to make TV the center of home smart communication. However, for the center of smart connected home, the industry has different opinions. Among them, smart speakers are a big competitor, in addition to Internet companies, digital hardware companies Even operators have launched their own brand of smart speakers, hoping to control smart home appliances in the future home. Of course, in the 'competition battle' of the smart home center, who can win, still waiting for the market to test.