On July 10, 2018, LG Display announced that the investment plan for the establishment of the 8.5-generation OLED panel production line in Guangzhou, China has been officially approved by the State Administration of Market Supervision of China. It is expected to be completed and put into production in the second half of 2019. It seems that OLED TV finally It is necessary to usher in an outbreak of production, but what about the future?
LGD Guangzhou set up a factory OLED TV will go to the number competition?
To say that OLED TV panel supply, LG Display (hereinafter referred to as LGD) is definitely a big one, LGD has been pushing the development of OLED TV. In fact, LGD technology is strong in the research and development of LCD products, but the technology has been basically mastered by Chinese manufacturers. China's large-scale construction panel factory, LGD panels have been unable to compete with Chinese panels in terms of price. OLED panels have become the killer of LGD. Chinese panel makers such as BOE and Tianma can also produce OLED panels, but they are still unable to formally enter. Big screen OLED TV panel supply competition.
LGD's process of setting up factories in Guangzhou is not a smooth one.
At this time, LGD set up a panel factory in Guangzhou. The process is quite twists and turns. Since the Korean government has investment in OLED technology, it is necessary to go through the Korean government's review to build a factory overseas. The Korean government is worried that the core technology will be built. The way to flow into China, so this plan has not been approved. Until the Korean government finally approved the project last year, the big reason is that LGD adheres to the strategy of expanding production capacity.
Currently LGD basic monopoly OLED TV panel supply
While planning the Guangzhou production line, LGD also began to deploy in Vietnam. The expansion of the OLED panel production line is a strategic decision of LGD. Finally, given the Korean government's confidential work, it is more committed to sourcing raw materials from South Korea. The construction of the factory is planned to be carried out. The Chinese government will not simply solicit investment. Although the Chinese government will not directly request technology transfer, it is definitely an important factor to drive the development of China's OLED industry. Will be distributed to South Korea and China.
LGD is so persistent, it can be seen that the increase in production of OLED panels is a must. Why is this decision made at this time? The sales of OLED TVs have increased on a large scale in the past two years, although the base number is not much compared to LCD TVs. However, the momentum has grown rapidly. The Chinese panel factory has also seen this opportunity. Currently, it is actively developing and expanding. Therefore, the window time left for LGD is not much. With the maturity of China's OLED panel technology, it is bound to produce a large number of OLED panels. South Korean TV panels have no advantage. If you don't take the opportunity to expand the scale of OLEDs, it is very likely that you will compete with Chinese manufacturers for price in the future. Obviously, there is no basis for no scale.
At present, more than a dozen brands have joined the OLED TV camp. This camp is no longer a single force. It is reminiscent of the development trend of the LCD camp. In the competition with PDP (Plasma Display) technology, LCD products can win important reasons. It is the expansion of the camp. The expansion of the camp's output makes the price of the product more advantageous. Therefore, the gradual formation of the OLED camp has basically paved the way for the development of OLED TV.
Now LGD TV is more expensive. It is expected to drop to within 10,000 yuan in the next three years.
From the current situation, the sales of OLED TVs will grow and become the choice of middle and high-end consumers. The increase in scale and price drop will be the most direct stimulating factors. The price of 65-inch products can be reduced to less than 10,000 yuan. Sales will open the valve. With the addition of Chinese panel makers, the 65-inch OLED TV has ushered in a price of 5,000 yuan, but the author has to wait for three or four years to have such a price level.
Diversified OLED TVs can be used as the base point of the Internet of Things in the future.
In fact, looking at OLED TV, many people still stay in resolution, size and color. I believe that the current OLED TV is only the first stage, the future OLED has no backlight, enough thin and light features will make OLED TV more competitive. OLED TV can be used as wallpaper, can be applied to many scenes such as kitchen, dining table, etc., future curved surface, flexibility and special shape, can make OLED TV cut into more scenes. These are functions that LCD products can't have.
As the size upgrade encounters the ceiling, the integration of TV and home environment, and the integration of the application environment will become an important direction for consumers. At present, OLED TV is basically along the way of LCD, but with the price drop, sales growth, In the end, it will open a new development path. The author believes that it is wise for LGD to increase production now. The future development and competition of OLED TV is based on scale. No one can lead the OLED technology, and it is still cruel to compete.