The Jingdong 618 global mid-year shopping festival is booming, making the popular smart consumer mobile phone the first choice for consumers. At the same time, Jingdong Mobile 618's many 'excellent' benefits, it caters to the consumer's 'will-buy' shopping needs. The new machine was launched, the purchase was straight down, the white strip was interest-free, and the large amount of coupons were received every day, which drove the major mobile phone brands to achieve significant sales growth.
Recently, Jingdong mobile phone sales in June was freshly released. It is precisely because of the outstanding performance of Jingdong 618, Jingdong mobile phone sales in June is very authoritative and reference value for the whole mobile phone industry. From the overall list, Glory, Xiaomi, Apple's stable sales, sales top TOP15 in the forefront. Lenovo in the sales, sales charts showed a strong growth trend, the dark horse posture is particularly obvious.
Sales list: glory, Xiaomi, Apple ranked in the top three, the new Lenovo Z5 sales are hot
In the TOP15 list of sales brand rankings in June, glory, Xiaomi, Apple ranked in the top three, and the sixth to ninth seats changed significantly. Vivo, Lenovo, 360 mobile phones, OPPO competition, Lenovo sales grew rapidly, rankings rose 25 Position, ranked among the top ten in the brand sales list. Lenovo Z5 new machine strength can not be underestimated.
Sales quota: Apple is in the first place, the central ranking is fiercely competitive, Lenovo's strength is on the list
In the TOP15 list of sales brand rankings in June, due to the high popularity of iPhone X and iPhone 8 series new products and high transaction unit price, Apple still ranked first in the list, glory, Xiaomi, Huawei, vivo followed. One plus, OPPO, Meizu, 360 mobile phones, hammers ranked in the middle, the competition is fierce. It is worth mentioning that Lenovo's success on the list, once again confirmed the degree of attention of Lenovo's new machine, Jingdong's support ability has also been further Prominent.
Sales, sales growth year-on-year growth list: The rise of domestic brands, new product advantages led Lenovo to top the list
On June 12th, Lenovo Z5 launched its first sale on the Jingdong platform, and announced the first batch of spot sales in 15 minutes. After that, Lenovo Z5 continued to be popular, which also drove Lenovo's mobile phone sales in June, and the sales volume soared year-on-year. At the same time, the top brands in the list. At the same time, vivo, one plus and other brands also performed well. It must be said that the rise of domestic brands is strong.
Single product list: Xiaomi, glory occupying the most, high-end products received rave reviews!
The college entrance examination, the continuous end of the senior high school entrance examination, the frequency of adding new machines to the candidates suddenly increased, which also led to the sales of high-cost mobile phones. In June, the TOP15 list of mobile phone sales items, the glory series accounted for 7 seats, Xiaomi The single product occupies 5 seats, and the listed products are all cost-effective products. At the same time, iphone X, iphone8 series, with their own high popularity to occupy the single-item list. glory, millet, Apple carve up the June mobile phone sales list Single place.
Sales list of each price segment: low-end products are blooming, 3500 yuan or more Apple occupies 3 seats
In the TOP5 list of sales items in each price segment, glory, Xiaomi two occupy the low-end market; the mid-end market is full of flowers, the famous brands on the list are domestic brands; the high-end market Apple has obvious advantages, one plus, Huawei success On the list; it is not difficult to see from the June list that the low-end mobile phone market has become a high-end competition for domestic brands, and to gain a dominant position in the high-end market, it is necessary to continue to innovate and continuously improve the user experience to break Apple's brand barriers. .
The most popular brand list: male, female preferences are distinct, the game mobile phone brand successfully listed
In June, the most popular 16-35-year-old male/female mobile phone brand TOP3 list, the male user and the female user preference are distinct. Male users are more inclined to the game mobile phone brand, except one plus, Black Shark, Nubia Two game mobile phone brands have successfully listed. Female users are more inclined to take pictures and appearance, Mito, OPPO, Huawei has won the unanimous pursuit of female users with excellent photo performance and various color schemes.
Hot word list: Brand search is still the mainstream, Jingdong self-employed by consumers
In the June search keyword TOP15 list, mobile phone brands, popular models became hot search words, domestic mobile phone brands became the mainstream of search, it is worth mentioning that 'mobile phone Jingdong self-operated' into the keyword TOP15 list, Jingdong self-operated The product is affirmed by consumers.
Fan list: Xiaomi, glory, Xiaomi and other brands on the list
In June, the number of new fans in the store's TOP10 list, Xiaomi, Glory, Huawei, vivo, Apple, OPPO accounted for the top six, one plus, Lenovo and other official flagship stores are on the list.
Users pay more attention to mobile phone peripheral services, extended warranty service, screen renewal service, full warranty service into the most popular mobile phone service during the Jingdong 618 period, warranty, screen new business into the mobile phone service market.
The specific list information is as follows:
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