Dishwasher as an imported product has developed rapidly in the Chinese market in recent years. However, after 2018, the growth rate of dishwashers has slowed down noticeably, and the entire kitchen appliance market is also in a state of negative growth.
From the perspective of the kitchen electricity market, it is indeed not optimistic. Nail Technology noted that in 2017, the overall size of China's kitchen electricity market reached 96.8 billion yuan, maintaining a double-digit growth rate. In early 2018, Zhong Yikang predicted According to the annual average double-digit growth rate, the kitchen appliance industry will exceed 100 billion thresholds in 2018, and it will enter the 150 billion scale. However, the kitchen electricity market in the first half of 2018 is weak, and Zhongyikang adjusted its forecast to 115 billion. Yuan or so.
Nail Technology also learned from Aowei.com that the kitchen and bathroom market was affected by real estate purchase restrictions and hardcover diversion. The hood was not stopped, and the average price was slowing down due to the growth pressure. The housing market affected the growth rate of the dishwasher. The heat is also falling from the high growth of last year.
Dishwasher, as a star product of kitchen appliances, has a relatively good performance, but it also has a large pressure. Nail Technology notes that Zhongyi Kang's May offline monitoring data shows that the dishwasher market retail volume and retail sales Both of them were in a positive growth year-on-year. Although the retail volume only increased slightly by 0.6%, the overall retail sales increased by 7.9% year-on-year. The overall market is difficult to be optimistic.
Nail Technology noted that an industry advantage is that, recently, under the leadership of industry associations and mainstream brand companies, dishwasher installation and maintenance has a new norm.
Recently, it was proposed by China Household Electrical Appliances Service Maintenance Association, Qingdao Haier Dishwashing Co., Ltd., Ningbo Fangtai Kitchenware Co., Ltd., Hangzhou Boss Electric Co., Ltd., Bo Xihua Household Appliances Service Jiangsu Co., Ltd., Vantage Co., Ltd., Guangdong Wan Group standards (referred to as standards) for the "Quality Inspection Specification for Installation and Maintenance of Household and Similar Dishwashers" jointly drafted by well-known kitchen and electric appliance companies such as New Electric Co., Ltd., officially released and implemented.
In the standard, for different types of dishwashers, in terms of service inspection, the specific content and requirements of each job from pre-service preparation, installation location, water connection, power supply, fault repair, commissioning, delivery, etc. Specifications and requirements.
In addition, Nail Technology also noted that the standard also specifies the technical requirements for installation and maintenance of household and similar use dishwashers, environmental requirements, installation and maintenance service quality inspection, standard installation of dishwashers, maintenance, quality of service. The inspection items and methods are also clearly defined. At the same time, the requirements must be answered in response to questions and concerns raised by the user.
Nail Technology believes that the introduction of service specifications is conducive to the healthy and orderly market, which is conducive to the improvement of user experience, and also promotes the development of the dishwasher market. However, in the current market situation, the dishwasher industry still Need more development thrust.
In the view of Nail Technology, the industry should also do the following work:
First, strict product standards.
Due to the popularity of the dishwasher market in recent years, many companies have entered this market. While driving the market prosperity, it has also caused mixed products and intellectual property infringement. Therefore, the industry should further stringent product standards, not only before product service. Putting the product standard forward, it will force the relevant enterprises to improve the product quality, and also prevent the infringement of knowledge products.
Second, the price is more close to the people.
Nail Technology noted that the current average price of dishwasher products is still relatively high. Zhongyikang data shows that the average price of embedded products in the offline dishwasher in May is 6,803 yuan, and the independent type is 2,869 yuan, the overall market. The average price exceeds 6,000 yuan. Mainstream companies such as Fangtai, the average price of the boss's products is close to 8,000 yuan. This price level is significantly higher than that of color TVs, air conditioners, etc., for the large-scale popularization of the market is not good. Therefore, let the price more people-friendly Undoubtedly will promote the accelerated popularization of the market.
Third, the channels are more diverse.
Brand companies nowadays mostly sell channels such as Jingdong, Tmall, Suning Tesco and Gome, Suning's offline stores, but not enough attention to home improvement channels, real estate channels, etc. Strengthening the expansion of the To B market Will benefit the development of kitchen appliances such as dishwashers.
In short, Nail Technology believes that the introduction of new service specifications in the dishwasher industry has a positive effect on the healthy development of the market, but the market needs to maintain high quality and high level of growth, and also needs more help from standards, prices, channels and so on.