With the Dongfeng of supply-side structural reform and consumption upgrade in the home appliance industry, the integrated stove has ushered in rapid growth in China, and now it has become a new growth point and investment hotspot in China's kitchen electric industry.
On July 11, the Chinese integrated stove industry research group jointly organized by China Hardware Products Association and Zhongyikang Times came to Zhangzhou, the capital of China's kitchen utensils. The first stop visited the Yitian integrated stove leading enterprise Yitian.
Integrated stove market ushers in rapid growth
For most consumers, the integrated stove may be considered an emerging species in the kitchen. However, this product has been around since the beginning of this century. For more than a decade, the integrated stove market has been tepid until recently. With the advantages of high fume washing rate, saving kitchen space, and integration with other kitchen appliances, the integrated stove is gradually favored by consumers.
In 2017, the integrated stove became one of the most dazzling categories in the kitchen and bathroom appliance market. After more than ten years of integrated stoves, it finally ushered in the spring of development. According to Zhongyikang data, the sales volume of China's integrated stove market in 2017 is at About 1.5 million units, sales exceeded 10 billion. In the first half of 2018, the integrated stove market continued to maintain rapid growth, especially in the online market, retail volume, retail sales reached 155,000 units, respectively, 950 million yuan, respectively. Growth of 97.7%, 138.3%.
For a time, all the capitals swarmed into the integrated stove industry, including Haier, Midea and other leading appliance companies have also stepped into the field of integrated stoves, once the integrated stove that was once not optimistic became 'Xiangyu'.
In 2005, China National Hardware Association awarded the title of 'China Kitchenware Capital' in Cangzhou City. Today, Cangzhou has added a new label: China's integrated stove capital. With the support of the municipal government of Cangzhou City, the integrated stove grows into In Zhangzhou, a large-scale characteristic industry, in 2017, the scale of integrated stove industry in Zhangzhou exceeded 8 billion yuan, and there were more than 100 enterprises. A number of benchmarking companies with economies of scale and brand influence emerged, such as Yitian, Shuaifeng and Senge. Under the leadership of industry leaders such as Yitian, the side suction type integrated stove products have become the mainstream of the market.
Yitian integrated stove product display
In fact, the role of Yitian in the integrated stove industry can be seen in the many honors of the company: the president of the Chuzhou Kitchenware Association, the vice president unit of the Zhejiang Gas Appliance Industry Association, China Hardware Products Association Deputy director unit, 'Zhejiang Manufacturing' certification enterprise, national high-tech enterprise.
In 2017, Yitian stood out from the tens of thousands of small and medium-sized enterprises in the 'Zhejiang Government Quality Award' and became one of the three companies that won the award in the province, not only achieving the breakthrough of the award in Zhangzhou, but also It is also the first enterprise in the gas stove industry in Zhejiang Province to receive this award.
Director of Zhejiang Yitian Intelligent Kitchen Electric Co., Ltd., Deputy General Manager Yang Guang
According to Yang Guang, deputy general manager of Zhejiang Yitian Intelligent Kitchen & Electric Co., Ltd., Yitian integrated stove products integrate various gas appliances such as gas stoves, range hoods, disinfection cabinets and lockers, and are environmentally friendly. High integration, beautiful appearance, good effect of oil-absorbing smoke, easy to control and clean, etc., its soot absorption rate is as high as 99.95%. In his view, Yitian side suction lower row integrated stove technology subverts the traditional range hood method, sucking The net rate is higher, which minimizes the harm of the soot to the human body, and at the same time improves the problem of oil accumulation at the bottom. It can be said that it is a kitchen appliance that highlights the effect of smoke exhaustion and safety.
Pushing the development of integrated stove industry Yitian is the leader in the industry
Since its establishment in 2003, Yitian has been deeply involved in the integrated stove industry. On the one hand, Yitian has strengthened its internal strength cultivation and increased its investment in product research and development. It has taken 6% of its revenue every year as research and development funds, and strives to improve its product quality and users. Experience. At the same time, Yitian also cooperated with other leading brands in the industry, through signing brand spokespersons, strengthening brand promotion, expanding sales channels and other measures, actively promoting the market name of integrated stoves.
In 2013, Yitian signed the acting star Lin Zhiying as the spokesperson, which made the integrated stove and Yitian brand widely known. In expanding the sales network, Yitian also made a major breakthrough: By the beginning of 2018, Yitian had opened nearly 3000 in the country. Home integrated stove store.
Sun Weiyong, Chairman of Zhejiang Yitian Intelligent Kitchen Electric Co., Ltd.
Sun Weiyong, chairman of Zhejiang Yitian Intelligent Kitchen Electric Co., Ltd., said that the flourishing development of integrated stoves is not only the consumption upgrade demand of the new era, but also the self-upgrading of the kitchen electric industry. With the concept of 'smart kitchen electric' in the Chinese market In-depth, the transformation of kitchen appliances is in full swing. As the leading enterprise in the kitchenware industry in Zhangzhou, Yitian not only shoulders the mission of “Zhejiang Manufacturing” brand, but also leads the industry towards standardization, high efficiency and professional brand building.
In order to grasp the opportunity of the integrated stove market, Yitian is undergoing a new round of self-improvement. The smart factory built by Yitian Investment of over 100 million yuan has been put into use. The factory has introduced high-end automatic assembly line, logistics facilities and intelligent mold library management system. Utilize the existing ERP system and introduce MES information software to fully realize data informatization, and reduce the operating cost, R&D cycle, product defect rate and energy consumption per unit of output value of Yitian by more than 30%. According to Yang Guang, smart factory There is still room for further improvement. It is expected that after the completion of the intelligent transformation, the efficiency of the plant operation can be doubled.
Yitian Smart Factory
At the end of June this year, Yitian's total investment of 2.18 billion yuan of intelligent environmental protection integrated stove construction project broke ground. The total land use of the project is 660 mu, of which the first phase of the project is 250 mu. After the project is completed, it will form an annual output of 1.2 million sets. The production capacity of intelligent and environmentally friendly integrated stoves.
It is reported that Yitian intelligent integrated stove construction project includes intelligent integrated kitchen, Internet + smart kitchen electronic control, advanced automation equipment, core parts supporting technology research and development, perfect supporting industrial chain and other advanced manufacturing technologies and equipment, and the application of intelligent systems is high. The automatic production equipment is widely used, the production process is reasonable, and the production scale meets the market demand. It belongs to the major industrial projects in Zhejiang Province.
Sun Weiyong said that Yitian will continue to focus on the '100 billion billion field, one hundred billion Yitian' strategy, continue to increase brand building, and continuously promote the healthy development of the entire industry.
Zuo Yanzhen, General Manager of Zhongyikang Brand Center
Zuo Yanzhen, general manager of Zhongyikang Brand Center, said that the ultra-high-speed growth of the integrated stove market will surely attract more and more manufacturers to join. How to ensure the high-quality development of the integrated stove industry is a high-level concern in the whole industry. He called for integration. The stove industry resists vicious competition. Leading enterprises such as Yitian should play the leading role of the industry and join other mainstream enterprises in the industry to jointly promote the healthy and stable development of the integrated stove industry.
Su Anjian, Deputy Secretary General of China Hardware Products Association
Su Anjian, deputy secretary general of China Hardware Products Association, said that the integrated stove industry is in a period of rapid development and needs internal attention and communication. The integrated stove industry inspection bank aims to further promote the popularization of integrated stove products and promote high quality and healthy development of the industry. He hopes that the integrated stove industry will dig deep into the needs of users, adapt and lead the trend of consumption upgrading, continuously innovate in product development, design, product packaging, marketing, etc., actively enrich and refine product categories, and continue to strengthen supply-side reforms. Make bigger and stronger integrated stove industry.