Recently, 46-year-old Mahmoud was invited to participate in the opening ceremony of the flagship store in Changhong, Dubai. He was very surprised and amazed at the scene.
As an Egyptian businessman, he has lived in Dubai for many years and has been engaged in trade work. After he won the first pot of gold in Dubai 13 years ago, his business began to go smoothly. From 2016, he started part-time business and tried Get new business opportunities in the travel hotel industry.
In November 2017, he started a five-star hotel. This is his debut in the hotel tourism industry. He is full of confidence. He wants to make the hotel more technical and full of Chinese elements, because every year to Dubai. The number of Chinese consumers in tourism is increasing. Let Chinese consumers use their familiar brands in Dubai, which will make consumers more identifiable in terms of brand adhesion.
Mahmoud hopes that the hotel will be optimized in software, such as more intelligent and anthropomorphic. He has set his sights on the more mature home appliance industry brand of artificial intelligence technology. In the choice of home appliances, Mahmoud is no stranger to Chinese brands. Especially for Changhong. Home appliances are familiar. He is in the circle of friends in Dubai, some consumers are Changhong users.
In retrospect, Changhong entered the Middle East market in 2000. In 2005, it established a Middle East representative office in the United Arab Emirates. In 2010, it established Changhong Middle East Co., Ltd. in Dubai. The current business covers Saudi Arabia, Iran, United Arab Emirates, Kuwait, Qatar, Bahrain, Oman and other regions. .
Since 2017, the Middle East has begun to introduce CHiQ, which is a mid-to-high-end product that is highly accepted by local consumers. Currently, UD, smart product sales are in good shape.
On July 8th, Mahmoud was invited to the Changhong flagship store. The flagship store is located on the first floor of the Nakheel Mall in Dubai's commercial center, adjacent to Carrefour, occupying a prime location in the mall. This is the first self-owned image of the Changhong brand in the entire Middle East. Store. The store mainly displays and sells Changhong brand products, including the latest 100-inch laser TV, OLED TV, UHD smart TV and smart air conditioner, refrigerator, washing machine, Shangxian and other full range of products.
This visit has further increased Mahmoud's knowledge of Changhong's series of home appliances and has gained more understanding of Changhong.
'Changhong's vision is to become a respected brand and enterprise in the world. In order to achieve this goal, Changhong has formulated a clear overseas brand development strategy and gradually implemented it. Currently, Changhong has more than 200 million users worldwide and more than 160 overseas. The country and the region carry out business and promote their own brands. The opening of Dubai flagship store is only part of Changhong's brand promotion in 2018. In the future, it will continue to increase investment in product research and development, industrial design, brand promotion and marketing. I believe Changhong can gradually Become the leading brand in the home appliance industry in the Middle East. On the opening day, the deputy general manager of Changhong Co., Ltd., Changhong International Chairman Huang Dawen opened.
Impressing Mr. Mahmoud is Changhong's leading technology, such as the latest 100-inch laser TV and the user base and word of mouth accumulated in the Middle East for more than a decade. He said that Changhong will be their preferred home appliance brand.
Dubai home appliance industry future growth space or volume
According to reports, if you look at the trend of Dubai's economic development and home appliance industry, Changhong's flagship store in Dubai is just the right time. Dubai has a permanent population of about 2.8 million, with a local population of about 15%, and foreigners from more than 200 countries around the world. And the region. There are about 340,000 Chinese living in Dubai. Other foreigners come from countries such as Egypt, Lebanon, Jordan, Iran, India, Pakistan, and the Philippines.
As a global international financial center, Dubai's economy continues to grow. Another good news is that the 2020 World Expo will be held in Dubai, which will further stimulate the local real estate and tourism hotel industry, the home appliance industry as a whole is just in need of upward channel.
In the division of household appliances demand, especially in recent years, with the increasing demand for electrical appliances in the countries around the UAE, the re-export trade of some household appliances has exceeded local consumption, making the home appliance market potential in the region more extensive.
The Miolland International Exhibition in the Dubai Household Appliance Market Analysis Report wrote: The UAE's national consumer group can be divided into two levels: the domestic proletariat, foreign wealthy businessmen and senior technicians are a group of purchasing power, consumption level High consumer groups. Consumers in this group pay attention to brand name, pursue fashion, and account for 25% of the market's consumption power. Another group of consumers is the migrant population. According to statistics, 75% of the UAE is a foreign population, for India, Pakistan, Bangladesh and Jordan, Lebanon, Egypt and other foreign borrowers are the mainstays. The lower income determines the lower spending power and constitutes the middle and low end consumer groups of Ai.
In the United Arab Emirates, China's home appliance brands are the first major home appliance importers in the country. Haier, Changhong and other Chinese home appliance brands have formed a group advantage in the local area.
This parental flagship store is also the first store operated by Chinese home appliance brands in Dubai.
The Middle East is currently undergoing a transition from a traditional business model to a new retail. Online branding combined with product entity display is an important way to quickly increase brand awareness. Analysts pointed out that Changhong's flagship store opened not only for Changhong in the UAE region. The brand image has greatly improved, and it is able to show Changhong's latest technologies and products to customers in the entire Middle East and Africa region, which is beneficial to Changhong's global brand image.
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