July 11th news, Skyworth recently announced the admission of the kitchen power industry, vying for the market billions of cakes. According to reports, Skyworth kitchen power to achieve coverage of 2,000 terminals within two years, five years later to achieve listing.
Shenzhen Skyworth Intelligent Kitchen Appliance Co., Ltd. (hereinafter referred to as Skyworth Kitchen Appliances) was registered in April 2018. The major shareholder is Shenzhen Skyworth-RGB Electronics Co., Ltd., which holds 80% of shares. In the same period, Skyworth Group announced 'Skyworth Smart Kitchen Strategy' Officially released. After three months, Skyworth kitchen appliances are finally available in the near future.
On the 10th Skyworth Kitchen Appliances 2018 Global Brand Launch Conference, He Shungang, General Manager of Skyworth Kitchen Appliances, revealed the company's five-year development strategy. It covers 2,000 terminals in two years, acquisition and self-production in 2021, and listing in 2022. He Shungang said Skyworth Kitchen's target group is users in third- and fourth-tier cities. In terms of price, the user experience will drive product development and take a high-quality and low-cost route.
In fact, the competition in the home appliance industry where Skyworth is located is becoming more and more fierce, and it is already in the Red Sea. Skyworth also said in its annual report that 2018 is a very difficult year for Skyworth Group to operate, 'the overall growth of the home appliance market slowed down, panel Due to the high price of core components such as chips, the Group's gross profit space has shrunk dramatically, and its development is facing a severe test.
Under this circumstance, the group proposed the '1334 strategy' and said that it would achieve a business scale of 100 billion in five years. At this time, Skyworth is aiming at the kitchen industry's '100 billion market cake'. Skyworth Digital Board Chairman and Executive Director Lai Weide bluntly said at the meeting, 'Kitchen Electric brings a little warmth to the cold autumn of the home appliance industry'.
It should be noted that the kitchen appliance industry in contrast to the home appliance industry has another picture. According to the report of the kitchen power market in 2017, the market size of various kitchens is 79.4 billion yuan, up 14.3% year-on-year, and the growth rate is 2.5. %. The report predicts that the kitchen appliance industry will enter the 100 billion market in the future. The trend is in hardcover, online home improvement, upstream and downstream integration, sink dishwasher and voice interactive intelligence.
Although the cake is large, there are many people aiming. According to He Shungang, the compound growth rate of the kitchen appliance industry in 2017 was 13.5%, but the situation in the first half of 2018 was not very optimistic. The data show that the retail sales of the kitchen appliance market in the first quarter of 2018 It was 12.8 billion yuan, down 6.1% year-on-year. 'There are more than 600 brands in the kitchen industry, and the industry concentration is low. Kitchen appliances are the last piece of cake in the home appliance industry, and shuffling is about to begin', He Shungang said.
In the first quarter of 2018, in the case of the industry's 'cold spring', Skyworth chose to enter the market, and the road to follow-up development will not be as smooth as expected. Before the industry head enterprises such as boss appliances (27.200, -1.07, -3.78%), Fangtai Leading the market, after the home appliance giant is beautiful, Haier's catching up, whether Skyworth can share a piece of it, and contribute to the group's 100 billion revenue, it remains to be seen.
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