According to the prediction of authoritative research institutions, the global smart home appliance market will expand to 15 billion US dollars by 2015. By 2020, the overall output value of China's smart home appliances upstream and downstream industry chain will reach 100 billion yuan. Intelligent, cloud integration, human-computer interaction Has become an important direction of the development of the home appliance industry.

With the continuous evolution of smart home appliances, discussions and attempts on what is the best entry have not stopped. From mobile phones to TVs, from smart speakers to robots, to the now established Internet refrigerators, every product has experienced There have been countless discussions and scrutiny. The development of technology is changing with each passing day. It is still impossible to make a conclusion. The future entrance must be the Internet refrigerator, but at present, the most suitable one is nothing.

On July 11th, Xiaomi Ecological Chain Enterprise Yunmi Technology launched its heavyweight product, Yunmi Internet Refrigerator 21Face series. This product is positioned as the “Full House Intelligent Central Control Equipment” in Yunmi Whole House Internet Appliances. It can be seen that Yunmi Company attaches great importance to this 21Face Internet refrigerator.

However, Yunmi is not the first to eat crabs. Under the feng shui, Haier, Midea and other home appliance giants have already entered, and the Internet giants such as Jingdong and Ali are joining forces. The hardware and software and supporting advantages of both sides are very obvious. What is the breakout of Yunmi?

Ecological advantage

The emergence of the Internet refrigerator is no longer the original white goods, used to store food to keep fresh and lasting products. Instead, it is responsible for the internal interconnection and external wisdom of the smart home center system. The internal and external double requirements make the Internet refrigerator The development and competition are destined to appear in the form of ecology.

The first is the hard ecological advantage. The hard ecological advantage of Yunmi 21Face Internet refrigerator is mainly reflected in two aspects.

First, the advantage of seamless docking. Compared with the home appliance giant, the structure of Yunmi is flatter, and the efficiency of interconnection between products and products is much higher than that of home appliance giants. For example, Yunmi refrigerator and Yunmi The interconnection of hoods and stoves only requires technical docking, and the brand of home appliance group needs communication and coordination between the business division and even the industrial group. The cost increase is not mentioned, and the efficiency is greatly reduced.

The second is the advantage of small and fine. Compared with the home appliance giant, Yunmi is only a small company, but thanks to the positioning of the pioneers of cloud-based Internet home appliances, Yunmi has launched a series of large and comprehensive Product layout. This layout is not available to the home appliance giants. The gameplay of the industry chain and the gameplay of the project system itself have a game of efficiency and scale. There is no doubt that the mode of Yunmi determines the advantage.

Second is the soft ecological advantage, which is mainly reflected in two aspects.

First, it is different from the large-scale e-commerce platform of the home appliance giants. Yunmi has built its own semi-enclosed supply chain ecosystem around the Internet refrigerator. The so-called semi-closed, that is, in addition to choosing to cooperate with e-commerce, Set conditions to selectively allow users to enter the cloud meter e-commerce platform. This way, avoiding the embarrassing experience of consumers choosing between different businesses of the same product.

In terms of how to meet the needs of consumers, the founder of Yunmi Whole House Internet Appliances, CEO Chen Xiaoping said: 'Full house Internet appliances combined with the Internet, AI artificial intelligence, IOT smart interconnection, IT user interaction, etc., to achieve product cross-border Innovation and subversive innovation, let the electrical appliances have ideas, judge, and be smarter; the interconnected product matrix allows consumers to have a complete intelligent scene experience, and introduces more algorithms, applications and experiences through the interaction between scenes, allowing intelligence Home appliances learn and iterate, so they know consumers better than consumers.'

Second, the Yunmi 21Face Internet refrigerator not only has the basic preservation function of the traditional refrigerator, but also designs a humanized operating system for the Internet refrigerator. In addition to managing ingredients and recommending recipes, it can also transfer related recipes from the video website. Cooking teaching, and provide a series of entertainment services such as listening to music, watching drama, etc., including the comprehensive life service platform in the kitchen.

Yunmi official said that its Internet refrigerator 21Face series products can not only become the kitchen IOT center, but also realize AI voice interaction, audio and video entertainment, shopping and other functions.

price advantage

As a home appliance product, the price can't be avoided. In terms of market pricing, Yunmi Technology has also shown enough sincerity, the basic version of the price is as low as 5,999 yuan.

The Yunmi Internet Refrigerator 21Face series released this time is divided into four models, including the high-end cross four-door 521L model (12,999 yuan), the cross four-door 446L (8,999 yuan), French refrigerator (6,999 yuan), the door Refrigerator (5999 yuan).

It is not difficult to see that the price advantage of Yunmi 21Face Internet refrigerator is more obvious than that of home appliance giants. It is not difficult to understand such positioning. Internet refrigerators must be platform products in the future. In the end, enterprises should obtain revenue from services on the platform. And by lowering the threshold of buying platforms, it attracts more users.

For Yunmi, the emergence of Yunmi 21Face Internet refrigerator allows consumers to see more than an Internet home appliance item, but a complete whole house interconnection solution. It shows the convenience of the entire home life and comfortability.

When the user cooks in the kitchen, he can open the big screen on the refrigerator to listen to music, watch TV; set the water temperature of the water purifier on the screen of the refrigerator, and pick up a cup to drink; after connecting with the bedroom camera, the refrigerator The 21-inch large screen can also see the situation of the bedroom clearly.

Yunmi will be the world's leading IOT IoT technology and home appliance integration solution. The refrigerator can be connected with water heaters, washing machines, dishwashers, air conditioners, gas stoves, etc. The Yunmi 21Face large-screen refrigerator is like a home control center. Information center, entertainment center, bring a subversive experience to the kitchen cooking life. In addition, the high cost performance also makes Yunmi redefine the core value of the refrigerator.

With the release of Yunmi Technology's world's first full-house Internet appliances, people have an 'Internet home' that will become a reality, and Yunmi also provides users with an ideal home and yearning lifestyle.