In the kitchen appliance industry, which is called the 'last profitable home in the home appliance industry', everyone may have been ignoring the phenomenon that new brands have entered the kitchen appliance industry from time to time. However, this time, the color TV giant Skyworth’s low-key entry, However, it has received widespread attention in the industry.
On July 10th, the 2018 Global Brand Launch Conference of the theme of “Life is Unconventional·Starting for AI” was held in Shenzhen, officially announced the start of the Skyworth kitchen power project. Including the founder of Skyworth Group, Mr. Huang Hongsheng, Skyworth Mr. Lai Weide, Chairman of the Group, and Mr. Liu Yuzhi, President of Skyworth Group, attended the conference. Almost all Skyworth Group executives attended the conference, which is enough to see Skyworth's determination to enter the kitchen appliance industry.
July 10th, 'Life is Unconventional · Start for AI' Skyworth Kitchenware 2018 Global Brand Launch Conference held in Shenzhen
The first big difference: life is extraordinary
It should be said that in the home appliance industry, it is not uncommon for integrated home appliance brands to operate kitchen appliances. However, there are only a handful of successes at this stage. For Skyworth, after successful development over 30 years, choose At this time, entering the kitchen electric industry, more is closely related to its future development strategy.
Huang Hongsheng, founder of Skyworth Group
It is understood that Skyworth will further clarify the transformation and upgrading strategy of '1334' in the next five years, that is, focus on achieving the goal of 100 billion yuan revenue, implement three major strategies, promote the construction of three major bases, build four business segments, and build Skyworth. Into a key product technology advanced, corporate governance norms, efficient operation, strict supervision, incentives in place, globally competitive smart home appliances and information technology leader.
Among them, the kitchen electric industry will be a very important part of Skyworth's smart electrical business segment, which will fill the last vacancy in Skyworth's full-scale strategic map. Huang Hongsheng, founder of Skyworth Group, clearly pointed out at this conference that he entered the kitchen. The electric industry is imperative, and it is the first offensive project selected by Skyworth after 30 years of departure.
Lai Weide, Chairman of Skyworth Group
According to another report, in order to better promote the development of the kitchen electricity business, Skyworth Group's color TV business unit has asked the managers of the branch offices across the country to actively promote the project, and incorporate this task into the daily assessment system. Liu Weizhi, president of Skyworth Group, said : 'To ensure the success of the kitchen power project, Skyworth Group will fully mobilize various resources to support it. ' It can be seen that Skyworth's operation of kitchen appliances is indeed prepared and unconventional.
The second biggest difference: AI empowered smart kitchen appliances
Compared with most professional kitchen appliances brands, the biggest advantage of large appliances in the kitchen appliance industry is the popularity of more familiar brands, but some of the major home appliances brands are tepid in the field of kitchen appliances, a large part of which The reason is that the product has no clear positioning.
Liu Weizhi, President of Skyworth Group
Skyworth is not the same. From the beginning of cutting into the kitchen electricity market, it has been clear that it is necessary to have temperature-based Internet kitchen appliances, and advocate the brand concept of 'know your home and understand you better'. He Shungang, general manager of Skyworth Kitchens Division, said: 'The kitchen appliance industry has developed Maturity is still far from standard, industry concentration is low, and no brand can occupy the market. Nowadays, with the consumption upgrade and the younger user level, intelligent products will inevitably usher in an outbreak. So who can be smart? In this new field of kitchen power, we can find ourselves and give us an exclusive advantage, so that we can gain a place in the increasingly fierce competition in the future.
He Shungang, General Manager of Skyworth Kitchen Electric Division
In this regard, Skyworth Kitchen will fully leverage the advantages of Skyworth Group and fully apply artificial intelligence technology to kitchen appliances. For example, cooperation with Baidu will naturally benefit kitchen appliances. First of all, Baidu’s strength lies in information processing and content creation. The kitchen can be combined with the depth. For example, the recipe function can be integrated into the kitchen appliance, although this model is not unique and easy to be imitated. But the recipe content itself can spend more time to polish, Baidu can According to big data to provide accurate user consumption cooking habits, according to user consumption recommended humanized recipes, future home appliances connected, you can also use user habits, combined with health, list healthy recipes.
In fact, after the AI system is empowered with kitchen appliances, Skyworth can better create a smart home strategy to build a comfortable, healthy, convenient, safe and energy-saving smart living system.
The third biggest difference: full attack on the third and fourth grade markets
Despite the blessings of the brand and the big group background, some of the major home appliances brands are not holding enough attention when they are dealing with low entry barriers, brand melee, and complex kitchen electricity market. Or simply adopt the way of brand leasing; either it is high above, still use the idea of electricity to operate kitchen appliances.
Skyworth kitchen electric officially sailed
However, from the perspective of Skyworth kitchen appliances, it was very grounded at the beginning, and chose to use the third- and fourth-tier markets as the main direction of attack. In the view of Skyworth kitchen appliances, compared with the primary and secondary markets mainly controlled by big brands, Sansi The level market has not yet seen a brand with a high occupancy rate, which is basically a stage of brand melee, and the market space is broader.
'In the third- and fourth-tier markets, Skyworth Kitchen Electric not only has the advantages of brand and back-to-back group. Our AI empowerment in products, the intelligent strategy of all categories will become the core competitiveness of Skyworth Kitchen, and we will do it at this stage. It is the siege of the city, quickly cut into the market, to achieve a rapid breakthrough from 0 to 1. ' He Shungang explained to the Aiken home network.
Skyworth kitchen appliances agents are visiting the products
Since the beginning of this year, it has been mainly affected by real estate control policies. The kitchen electricity market has experienced sluggish shipments and overall decline. However, Skyworth kitchen appliances have begun to show good development potential. In less than half a year, they have developed more than 100. Agents. He Shungang said with confidence: 'Although the cruel market competition has just begun, Skyworth Kitchen has a very clear development plan. The Group will invest 500 million yuan in market expenses and strive to activate the market quickly. . '
