Since Xiaomi's success in the Indian market, OPPO, VIVO and other mobile phone manufacturers have begun to learn from Xiaomi's marketing ideas. Chinese manufacturers have swept the Indian smartphone market with their price advantage. Samsung is under pressure to expand its location in Noida in 2017. Manufacturing plant, and completed in recent days.
After the completion of the expansion, the Noida plant will become the world's largest mobile phone manufacturing plant. After the official launch, Samsung's mobile phone production in the Indian market will increase to 120 million units per year. The Noida factory will become an important reference for Samsung to regain its sales share in the Indian market. This is also a favorable counterattack by Samsung to Chinese manufacturers.
According to research by Counterpoint Research, most Indian consumers buy smartphones (about 870~2425 RMB) between 10,000 rupees and 25,000 rupees. In 2017, nearly half of consumers in India bought this price. Mobile phones. Xiaomi's red rice series has always been one of the best-selling models in the Indian market because of its low price and high cost performance.
Previously affected by the cost of production, Samsung has been lacking the price war. After running and using the Noida factory, Samsung will not have to pay 20% of the tariff, and can enjoy the cheap labor in India. This means that Samsung has already Have the capital to fight with the price of mobile phone manufacturers in China.
It is reported that Samsung may follow the example of China's mobile phone manufacturers in the future, and manufacture smart phones with prices below 1,000 yuan. In the future, prices may no longer be the advantage of manufacturers such as Xiaomi. How to expand its own advantages to maintain sales in the Indian market will become China's mobile phones. A problem that vendors must think about.