As a high-end Internet TV brand owned by Skyworth, Cool Open has always adhered to the product concept of 'playing attitude'. Every year, there are quite outstanding products. In 2016, game TV and art TV were launched. In 2017, the anti-Blu-ray eye-protection TV was launched. In 2018, the eye-screen full-screen TV was released. In China's Internet TV industry, Cool Kai has always played a pioneering role, and sales are far ahead.
According to the latest data, in June 2018, Cool Open sales exceeded 130 million yuan in a single month, ranking second in Internet TV sales, including eye protection TV sales of 939.554 million yuan, accounting for 71% of total sales in June. Eye-wide screen TV K6S and K6D also attracted a storm.
1, layout eye TV, open eye protection revolution
In the first half of 2018, CoolOpen's performance in the Internet TV market was remarkable, the product layout was targeted, especially the eye-protection TV performed best, and formed a differentiated competition with other Internet TV brands. Since March K5X, K5S released, has been By the time K6D was launched in June, the attention of Cool Eye TV was always strong.
Cool open eye TV is divided into four series, including standard version, high version, exclusive version and cool open Jingdong joint version, of which K5C, K5A belongs to the standard version of eye protection TV, the price is very tempting, sales accounted for a cool opening 73% of total sales in June, is the pioneer of popular open eye TV.
For high-end users, Cool Open launched the eye-protection TV version K6S in June. It not only has the function of eye protection, but also has the characteristics of full screen. It only lasts for several days, with nearly 1,000 sales, and Jingdong has a high praise of 100%. , can see the user's love for this product. In the current context of 'consumption upgrade', this is a good opportunity to continue to pull up the brand positioning.
In addition, Cool Kai also jointly launched the JOY joint name K6D with Jingdong. On the one hand, it shows Jingdong's recognition of the quality of Cool TV, on the other hand, it shows that the brand appeal and JOY 'happy, passionate, sincere, cool. The image of brave, energetic 'highly fits.
Cool open eye TV four series of Qi Lili, product layout is clear, quality is excellent, explosions frequently, laid the foundation for Cool TV's second sales in June.
Cool Eye Protector uses optical Blu-ray technology, a milestone in the color TV industry. It has changed the traditional view of 'watching TV, easy to nearsight' and provides consumers with a healthier viewing experience. .
The technology is jointly developed by CoolOpen, Skyworth and the University of California, USA. The lamp beads use LED chips with a dominant wavelength of 457nm or more, which changes the hardware structure of the backlight, effectively reduces the harmful blue light below 450nm, and solves the blue light damage from the root. Problem. The technology passed the TÜV Rheinland certification and is known as the forerunner of the eye protection revolution.
At the same time, Cool Kai also successfully solved the anti-blue light software, 'eye protection mode' low brightness, yellowish color technical problems, emits harmless blue light, does not change the color gamut, does not cause color deviation, provides the best Appreciation effect.
Excellent eye protection ability will effectively protect the family's vision and health. Parents no longer have to worry about their children coming home from school to watch anime and hurt their eyes. Office workers will not have visual fatigue when they go to work. The elderly will not sleep at night. decline.
Up to now, the four series of cool open eye TV have covered 32 inches, 40 inches, 43 inches, 49 inches, 50 inches, 55 inches, 65 inches and other mainstream sizes, to meet the bedroom, small room, large living room and other scenes. Demand, making it a synonym for 'green, healthy' in the context of 'consumption upgrade'.
2, Xiaowei AI and Baidu, enter a new era of artificial intelligence
The cool-open system launched in April 2013 has been changing and evolving. From the initial 1.0 version to the current version 6.0, the interactive experience is always ahead of the industry.
On March 16 this year, Cool opened Baidu's strategic investment of 1.055 billion yuan, becoming the second largest shareholder of Cool Open, and the value of Cool Open reached 10 billion yuan. The latest cool open system integration of Xiaowei AI is Cool Open and Baidu. The product of strategic cooperation. It can not only achieve low-level voice control such as video search, playback control, system settings, but also complete high-end functions such as star face recognition, Baidu, and second-hand encyclopedia. Via Xiaowei AI, cool TV Have the most natural human-computer interaction experience.
In addition, based on the cloud-based behavior analysis engine and big data calculation, the cool open system can intelligently recommend its favorite content according to the user's viewing habits, thousands of people, and better understand the needs of users.
It is reported that there are already 16 brands such as Skyworth, Panda, Philips, Panasonic, etc., which use the cool open system, and the monthly mobile terminal exceeds 17 million. It is the first camp for the activation of smart TV systems, with a market size of 17%.
3, comprehensive screen design, new breakthroughs in industrial design
Full-screen TV is a new breakthrough in cool-opening process design. On June 10, 2018, Cool opened a new product launch conference in Shenzhen and the start-up meeting of Jingdong Fanxing Project, and released the world's first comprehensive eye-screen TV K6S. Qin Junjie started the endorsement of the new eye-opening eyewear, and the online exposure broke through 200 million.
At the press conference, Qin Junjie personally tested the screens of the iPhone6S, Pad and K6S using the Blu-ray detector, telling the live and the friends before the live broadcast, watching the iPhone6S and the Pad screen through the Blu-ray detector with blue and purple, and cool open K6S basically can't see blue light. Fully explain, Cool TV has excellent anti-Blu-ray eye protection ability.
Cool K6S adopts GOP technology to hide the drive circuit originally placed on both sides, achieving three sides without borders. Without the binding of the border, the viewing is more immersive. In addition, the use of the borderless fit Technology, while getting rid of the bounds of the frame, let the TV body thin to 7.9mm, giving people a sense of 'knife edge', taking the TV manufacturing process to a new height.
Up to now, the open-screen full-screen TV already has K6S series and K6D series, covering 32 inches, 40 inches, 43 inches, 49 inches, 55 inches, 65 inches, etc., achieving full coverage of the mainstream size. These two June 4. The launch of the new product, once the first launch, has caused a wave of buying.
Written at the end
Cool open has gained a lot in the sales market. According to statistics, at the end of 2017, there were more than 33 million units of cool open operation terminals, and annual revenue increased by 106%. In June 2018, cool sales exceeded 130 million yuan in a single month. TV sales second. Cool open to master the leading mature Blu-ray eye protection and comprehensive screen TV design and manufacturing technology; in the after-sales service, Cool Kai has more advantages, not only share Skyworth nearly 5,000 after-sales service outlets, customer service within 45 seconds quickly The response can provide users with professional and timely services. Cool Kai in the capital market has also attracted much attention. After several rounds of investment by Tencent, iQiyi and Baidu, the valuation is 10 billion yuan, which is worthy of the name. Industrial unicorn.
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