Mentioning Galanz, people's first reaction may be the world's number one microwave oven manufacturer. In fact, Galanz, founded in 1978, the scale economy of the early total cost leadership has expanded from microwave ovens to the all-white power industry chain, and, With the core technology and core self-support as the two wings of innovation development, from the single microwave oven 'world champion' has developed into a comprehensive leading white electric group.
The development of Galanz is a microcosm of Chinese manufacturing from backward to leading, from following to leading.
Recently, Liang Zhaoxian, the president of Galanz Group, was interviewed and summarized the driving factors of Galanz's steady development in the past 40 years into three points: First, technology leadership, second, reliable quality, and third, cost-effective.
'砸锅卖铁' to tackle microwave oven magnetron technology
In 1993, Galanz sold the first microwave oven in Shanghai and gradually transformed its home appliance manufacturing enterprise from a textile enterprise. In 1998, Galanz achieved the world's number one production and sales volume of 4.5 million microwave ovens, but the market slammed into the market. Come, in addition to the sense of success, more is a sense of crisis for the company's new development fate.
As the Galanz microwave oven market gets bigger and bigger, the demand for the microwave oven 'heart' - magnetrons will also rise. Since the magnetrons are imported from abroad, a Korean company continues to increase the price, not on time, even Delivering poor quality products, and finally stop supplying.
Liang Zhaoxian recalled the dilemma faced at that time. 'The scale of the enterprise is getting bigger and bigger, but it is becoming more and more passive.'
In order to completely reverse this dilemma, Galanz decided to even conquer the research and development of microwave oven magnetron technology. Liang Zhaoxian took the staff to study abroad, invited the top domestic research institutions, experts and professors to tackle the problem, and even hired ' Sunday' engineer.
After struggling for six years, Galanz finally took over the development of magnetron management, possessed the core technology independent intellectual property rights, and achieved production support. After testing, the self-developed magnetron products are more reliable and efficient than imported. Product, cost is more economical.
'At that time, we invested 900 million yuan in research and development. This figure is equivalent to the research and development cost of 9 billion yuan for the enterprise volume more than ten years ago,' Liang Zhaoxian said.
Use quality standards to make quality appliances
Since 2010, Galanz has transformed into a comprehensive, leading white goods brand, and the refrigerator has become an important part of the entire white power strategy. 'Building the world's best refrigerators', this is the commonality of all the Chinese and foreign teams of Galanz refrigerator manufacturing company. pursue.
Lin Gong, general manager of Galanz refrigerator manufacturing, is a world-class expert. When he joined Galanz, Lin Gong went to Hong Kong under the invitation of Liang Zhaoxian. The accident was that the destination was actually a famous luxury store. Liang Zhaoxian Of course, instead of taking forest workers to sweep the goods, I would like to seek an aesthetic consensus through this move, and seek inspiration for the research and development of quality home appliances from the design of luxury goods.
Liang Zhaoxian said to Lin Gong, 'We have to do the world's highest quality products, how much research and development can be done.'
In the development of new materials, certain parts and industrial design, some developed countries are ahead of China. The Galanz R&D team has traveled from Europe, America, Japan and South Korea, almost winding the country with the strongest refrigerator industry chain, and constantly absorbing the most. Advanced product development and design concepts.
'To redefine home appliances with the standard of luxury goods.' Today, Galanz refrigerators use the 'sensible quality' standard to develop quality home appliances. Galanz requires prototypes for different materials, different appearances and different colors for different groups of people. To do a 360-degree evaluation, a model evaluation sample will be done in hundreds, from the Galanz refrigerator manufacturing staff to invite relevant customer representatives, to judge each detail, in order to continuously polish the quality of the product.
The ultimate pursuit of quality is a basic point of Galanz's whole industry chain practice strategy, which is the consensus of Galanz. The gradual development of a microwave oven's barbecue performance by Galanz, a leader of the Galanz microwave cooking test group, actually baked 6000 in two years. Many chickens were laughed at by their colleagues as 'roast chicken madman'.
In the test of Galanz i series double frequency conversion (light wave frequency conversion + microwave frequency conversion) microwave oven, chicken wings, chicken legs, chicken breast, different parts of the heating requirements. According to the national standards, after heating, different parts of the chicken have color cards Compared with the taste, there is no relevant standard. Galanz also selected a jury of 20 people from different regions to judge the taste.
In fact, for every Galanz microwave oven that is ready to go on the market, engineers must use at least 15 staple foods for cooking tests.
After several years of hard work by the R&D team, Galanz has finally mastered the dual-frequency core technology of 'microwave + light wave'. National laboratory test data shows that Galanz i double-conversion microwave oven can increase heating efficiency by 50%, saving up to 30 times. %. In 2014, Galanz i double-conversion microwave oven was unveiled at the IF exhibition in Germany. It stood out among more than 4,600 products in 55 countries around the world. As the world's first light microwave microwave double-conversion microwave oven, it won the 'Design Oscar' with unique design and craftsmanship. IF Industrial Design Award.
'With scale, it will be very reassuring for a manufacturing company, but only mastering the core technology is the foundation of the company's life.' Liang Zhaoxian said.
More than 20 years ago, Liang Zhaoxian put forward the development philosophy of 'greatness, creation'. Since its development, 'National Appliances' Galanz has adhered to the unique development path of the whole industry chain, and has mastered the basic components to the core elements in the major white electricity industry. The key technology of the device.
If Galanz has only been doing 'manufacturing' for 40 years, then it is the uninterrupted spirit of innovation.
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