In the second half of 2018, the news that the OLED TV S8A will be listed on the 30th anniversary of the establishment of Skyworth Group has attracted wide attention within the color TV industry. It should be noted that the Skyworth 55S8 launched in 2017 is the best-selling OLED TV to date. Today, it still ranks in the weekly sales list. Skyworth, as the first brand in China's OLED TV market, launched the OLED TV S8A, the 30th anniversary of the group's founding after the launch of the OLED TV S8A. Its sincerity and strength. Can be imagined. This new product named 'MAX OLED TV' is bound to be a 'shocking city' in the Chinese color TV market in the second half of the year.
S8A internal and external repair
Highlighting black technology
As an AI OLED TV, the S8A has an OLED screen with a cool open AI system. It is a product combining modern design aesthetics and black technology.
At present, the trend of TV is similar to that of smartphones, and they are chasing thinner designs and higher screen ratios. Thanks to Bauhaus's minimalist design concept and the inherent slimness of OLED screens, S8A The thickness is only 4.7mm. The S8A is equipped with an OLED full-screen screen, which further narrows the four-sided frame to increase the screen ratio, giving the screen a larger extension space and more immersion.
OLED display not only has ultra-thin, high-screen ratio characteristics, but also has high contrast, wide viewing angle, fast response, etc. It is considered as the next generation display technology. S8A fully utilizes the characteristics of OLED display: High contrast Highlighting the details of the picture, the wide viewing angle allows the user to face the front, the side viewing experience is quite high, the quick response is smoother without tailing, the harmful blue light band is more eye-protecting, etc. In addition, the S8A also has a built-in sports mode, and the sports mode stabilizes the moving picture. Enhance detail performance, eliminate background noise, enhance commentary and other technologies, highly restore the game site, and give users a more lively view of the game. This just caters to the current consumer demand for hardware in the 2018 Russia World Cup.
In addition to the external beauty of the OLED screen, the intrinsic intelligence of the S8A Cool AI system is also very suitable for the user's interaction needs. It can continuously learn and evolve, recognize user behavior, understand the user, be able to think actively, and actively serve. The small dimension AI in the system is a new conversational artificial intelligence voice system jointly developed by Skyworth and Baidu. It highly integrates Skyworth voice interaction technology and Baidu information, and serves the ecological advantages. It can satisfy the user's full scene, full context and whole ecology. Voice communication and service.
Using far-field speech and image recognition technology, S8A can accurately capture the user's age, gender and other basic attributes by recognizing the voice, making it possible for thousands of people to make individual recommendations.
OLED field
Is triggering a 'flock effect'
In fact, as a pioneer brand of China's OLED TV, Skyworth has been leading the latest development trend of China's OLED TV industry. Skyworth has been planning the OLED TV industry since 2008. In 2013, it launched the first OLED TV in China. Since then, with the dedication of technology In pursuit, Skyworth is constantly upgrading its OLED TV products: In 2015, it launched 4K OLED TV, the first mass-produced OLED HDR TV in China; in November 2016, it released the first China-developed OLED TV, breaking the monopoly of large-scale OLED technology abroad. In May 2017, the launch of Wallpaper OLED TV, such as thin wallpaper, Skyworth became a domestic color TV company with a wide range of OLED TV products.
At present, Skyworth already has a series of products such as W9, W8, S9D, S8, ranging in size from 55 inches to 77 inches, which can meet the needs of current consumers for high quality, multi-type, large-size TV. The Skyworth S8 is the most popular OLED TV ever.
According to market monitoring data, in 2017, Skyworth OLED TV sales accounted for 46.0% of the total sales volume in China's OLED TV market, ranking first. In 2018, Skyworth OLED TV also maintained rapid growth in the Chinese market. Kanghe Aowei's data shows that in the first half of 2018, Skyworth OLED TV's retail sales in the domestic market, retail sales share remains the number one, is the veritable leader of China's OLED TV.
'The TV industry is currently in saturation, but OLED TV brings new value to the market and will become a breakthrough in the display industry.' Liu Weizhi, CEO of Skyworth Group, said.
In the case that market holdings are no longer increasing, TV manufacturers must produce high-quality products that meet user needs or introduce differentiated products if they do not want to fall into the trap of price wars, and OLED TVs just meet the development trend of quality consumption. IHS data In 2017, in the high-end TV market of more than 2,500 US dollars, OLED TVs accounted for 51.3% of the world's total, accounting for half of the total, surpassing the proportion of LCD TVs. IHS expects that in 2018, the proportion of OLED TVs in the high-end TV market of 2,500 dollars will be Climbing to 70.7%, becoming the absolute mainstream.
Under the homogenization of low-cost competition, OLED TV as a differentiated high-end product can not only enrich the product line, but also help to improve operating profit, attract more and more manufacturers to join, and the OLED TV camp continues to expand. Currently, OLED TV The expansion of the camp has reached 13 companies, including Sony, Panasonic, LG Electronics and other Japanese and Korean manufacturers, Philips, LOEWE, Arcelik and other European and American brands, as well as major Chinese manufacturers such as Skyworth, Changhong, Konka, and almost all major TV companies in the world, Hisense also OLED TV will be launched in the second half of this year. Qunzhi Consulting told reporters that Skyworth, LG Electronics and Sony have improved their profitability through high-end, ultra-high-end OLED TVs.
In 2018, the third anniversary of the creation of Skyworth Group. In the second half of 2018, Skyworth OLED wins the pursuit, standing on the new starting point of the Group's strategic development, launching the 30th anniversary OLED TV S8A, continue to lead the development of China's OLED TV.
Transferred from China Electronics News Lin Meibing
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