According to foreign media Techcrunch, the famous social software 'read and burn' Snapchat is developing a new feature called 'Visual Search' in its Android version, which can use Snapchat's camera to send product images or barcodes to Amazon. After that, Amazon will present search results.
The source code found in the Snapchat app contains a piece of comment text that reads: 'Always press to identify objects, songs, barcodes and more! This feature can transfer data to Amazon, Shazam and other partners.'
For mobile mobile applications, visual image recognition and bar code search, such as image-based artificial intelligence recognition technology, have become very common, and many home appliance platforms, including Amazon, have their own scanning code recognition function. For example, Taobao, Jingdong has repeatedly played this technology for countless times, and has introduced several new generations of products, so from a technical point of view, Snapchat's technology is not too competitive.
But when the technology is integrated into Snapchat's unique social ecosystem, the situation will be very different. Friends can post this information in their own social space, and everyone can identify the product through this technology or Is other relevant information to further enrich social content.
Snapchat is not the first to develop such technology. It is reported that Snapchat has already cooperated with Shazam to scan songs and send them to Shazam's music database through the Snapchat camera. This feature also allows users to discover singers through Shazam. , then click on Follow on Snapchat.
