China is the world's largest mobile phone consumer, after several years of rapid development of shanzhai machines and small vendors gradually closed down, leaving only such powerful head players as ov and so on, as global market growth slowed, more targets were transferred overseas, while India as the world's second largest population and is experiencing a wave of smartphones,
With its huge market prospects, many handset makers have made India an important strategy for the sea. In the third quarter of last year, Millet has overtaken Samsung to become India's top market share with about 22% weak advantages, due to the high cost-performance model of the red-meter handset, which is very popular in India, with almost the same allocation price being half the number of friends, and the red-meter handset opening up the Indian market in its cost-effective mode, Millet is also expected to be in China's development miracle copied to India.
India's domestic purchasing power is still relatively low, the thousand-yuan machine has a huge market, so from millet capture the Indian market after the first other friends launched the fight.
First of all, Samsung by millet beyond nature will not sit idly by, it is reported that the establishment of a separate department focused on the thousand machine market, Product code ' J ' begins, and in the price and configuration and millet almost the same, will be in the value of the focus of ' care ' under the millet. The domestic war has burned to India, and the OV blue-green army will naturally not sit idly by. Because the OPPO flagship mobile phone's super high price and low cost to make it difficult for India to pay, in the past few years oppo in the Indian market has not been much improvement, so Oppo decided to deep in the thousand machine market in India, and the internet exposure oppoa3s, 6.2-inch 19: 9 wide-height ratio and Liu Hai design of a comprehensive screen mobile phone, still continue to oppo family color value of the characteristics of high.
Prices around the thousand yuan, and the domestic release of the Oppo A5 compared to the configuration has been reduced, but the cost performance has improved a lot. Huawei's mobile phone brand positioning is the high-end flagship mobile phones, and thought that in Europe and other developed countries, for the pursuit of profit Huawei and brand value of Huawei in India in the past few years does not seem to be much improvement, after all, India and its brand strategy is not the same, sales channels and operators close cooperation, launched the thousand-yuan machine but the effect is not very big
, the future Glory brand is very likely in India to introduce cost-effective thousand-yuan machine. In addition, Lenovo, although struggling in the Chinese region, but in the Indian market has improved, Z5 the Thousand Yuan machine heat, and even by the overseas media evaluation of the King, ' with a strong price appeal of the best smart phone. In addition, Nokia, India's local brands of mobile phone manufacturers in the thousand-yuan machine field Station to fight.