Since the fourth quarter of last year, the domestic smartphone market has experienced a large decline. At present, although the decline has weakened, it is still in a clear downward channel.
Recently, the market has spread that the sales of new machines in the first half of this year are not as good as expected. Only Huawei, Xiaomi continues to grow, while OPPO, vivo, Lenovo, ZTE, and Meizu all experience recession;
According to supply chain forecast, OPPO may have only 105 million shipments this year, and 85 million in vivo. The annual recession is around 5%, which is not as good as expected. If it can't catch up in the second half, it will be the two smart ones. After the rapid growth of the mobile phone factory in the past few years, the first decline occurred.
According to IDC data, the global OPPO shipments reached 111.8 million units in 2017; the global shipments were around 90 million units.
In fact, China's mobile phone market is still in a weak state this year. Compared with OV, other brands below the second-tier are slipping even worse.
According to IDC data, in the first quarter of 2018, China's smartphone market shipments fell by about 16.0% year-on-year, lower than the same period last year. Among them, Huawei, OPPO, vivo, Xiaomi, Apple, five manufacturers accounted for nearly 70 domestic % market share. All other manufacturers only share 30% of the market share, and these manufacturers also showed a 59% decline from the previous year.
Yesterday, China Information and Communication Research Institute under the Ministry of Industry and Information Technology also released the operation of China's smart phones in the first half of 2018. Data show that from January to June 2018, smartphone shipments were 185 million units, down 17.8% year-on-year.
Analysts pointed out that although the data is still declining, the overall operation is still relatively stable. The bigger problems are the brands below the second and third line. However, due to the impact of the change, it is expected that the second half will be better than the first half.