'Value for money' into the mainstream mobile phone brand 'killer 锏' Smartphones have always been the main source of income for Xiaomi, but Lei Jun has always stressed that Xiaomi is not a pure hardware company, but an Internet company. For the business model, Xiaomi also explained in the prospectus: 'Although hardware is our important user portal, But we don't expect it to be the main source of our profits. We put the well-designed, high-performance products close to the hardware cost pricing, and deliver them directly to the users through our own online or offline new retail channels. Continue to provide users with a wealth of Internet services. '
Since the advent of Xiaomi mobile phone, the smart phones in the Chinese market have entered the era of “high cost performance”. At the same time, the competition between Huawei, OPPO and Vivo manufacturers has gradually changed to allow consumers to enjoy better functions at a lower price. Mobile phone.
At the same time, each manufacturer has more stringent standards for the manufacturing supply chain behind the products. Higher quality control also makes the manufacturing process continue to improve, and many high-quality domestic IC manufacturers have come to the fore.
Built-in Ai Wei core OPPO A series thousand yuan dual camera
When it comes to 'price/performance ratio', I have to mention OPPO's recent debut in the official website of a thousand yuan dual-camera new machine - OPPO A5.
As the leader of the first echelon of domestic smart phones, OPPO has been the flagship of the mid-end in recent years. At the same time, it is also a strong layout in the cost-effective thousand-yuan segment. After the release of the OPPO R15 mid-end flagship in 2018, OPPO is this year. In April, the second new series of the new A series was launched – the OPPO A3 with built-in Ai. In recent days, after the launch of the high-end flagship OPPO Find X series, OPPO has quietly added a variety of Ai Wei cores such as the built-in Smart K on the official website. 'High cost performance' new machine - OPPO A5!
OPPO voice assistant with high-quality audio amplifier Smart K series products, with high volume, high sound quality for users to create a ‘speaking', fun and interesting AI private voice assistant. Whether listening to music, sending WeChat, checking route, sweeping 2D Code... Rich operation can be used to get clear and smooth interactive feedback, and you can customize shortcut commands to help OPPO A5 understand you better!
Its biggest highlight is the 4230mAh battery and the 'apply quick freeze' function, which can intelligently freeze the power consumption application, can effectively protect the mobile phone's battery life, can watch video for about 14 hours or play games for about 11 hours, the mobile phone 'heavy user' use one day completely No pressure, this is also the main concept of OPPO A5 - long battery life.
OPPO's overseas record is very good.
In terms of industry status, OPPO has grown into the world's top player in the post-smart phone era. According to IDC data from internationally renowned market research organizations, OPPO ranked fourth in the global smartphone manufacturer rankings in 2017, with a market share of 7.6%. Shipments of 111.8 million units, an increase of 12% compared to 2016. According to OPPO big data, more than 200 million people worldwide are using OPPO camera phones.
If you split the current OPPO overseas market data, Southeast Asia has become an important contributor to OPPO's overseas sales in the past decade. According to well-known data research company Counterpoint, 2017 OPPO smartphone shipments ranked first in the Asian market. It also means that in this market, even Samsung, Apple is no match for OPPO.
In 2009, OPPO opened the first global market for the expansion of the Thai market. By 2017 IDC data shows that OPPO is currently ranked second in Thailand's market share. Subsequent entry markets include Vietnam, Indonesia, Philippines, Pakistan, Singapore, etc. Market share is in the top two positions.
At present, in the fiercest market for various manufacturers - India, OPPO's performance is also quite good. According to IDC data, OPPO has ranked third in the Indian smartphone market in the first quarter of 2018, with a market share of 7.4%. OPPO also invested in India to set up a local branch and assembly plant.
At the same time of sales growth, OPPO adopted a series of high-quality Chinese cores with good reputation at home and abroad, including Aiwei, so that smartphones sold overseas have more voices in terms of price/performance ratio. Constantly improve the visibility of its own brand overseas.
In addition to Southeast Asia, the overseas map of OPPO has expanded to Egypt, Russia, etc. in the past two years. Especially this year, OPPO announced that it has entered the Japanese market, causing widespread debate. After all, there have been many manufacturers in the market leading the mobile phone industry. Official data It shows that OPPO has been registered in more than 140 international countries so far, and the mobile phone business has covered 31 countries and regions.
From the perspective of the map, OPPO's overseas strategy is in the process of breakthrough from point to point, is entering the strategic stage of the global market 'a game of chess'.
OPPO CEO Chen Mingyong once said, 'The OPPO's marketing strategy does not have strict overseas and Chinese market points. Good products are the common language of the world. 'The strategy of creating quality products is also the key to OPPO's success in recent years.
The debut of the first thousand-dollar dual-cameras of the OPPO A series, which is built with a variety of Aiwei cores, once again proves OPPO's high requirements for product quality and the in-depth implementation and implementation of the 'Building a Boutique' strategy.
OPPO A5 has two kinds of fantasy blue and fantasy powder, the appearance of the use of Mirror texture design, priced at 1,500 yuan, will be officially launched at 10 am on July 13th, the mobile phone brand and quality have high requirements of the friends , you can go to the OPPO official website to make an appointment in advance!
