During this year's World Cup, Chigo launched the game of penalty shootouts. Every consumer can be transformed into an idol star and feel the score of the score. More importantly, the penalty score can also be used for the lucky draw, cash red envelope, and product cash. Multiple forms of vouchers, such as vouchers, are fully reduced, and consumers' emotional appeals are highly tied to the World Cup marketing IP.
It is understood that the products that Chigo participated in during the World Cup basically covered all price segments. The Smart King series and the Master craftsman series included multiple package options. Among them, Jingdong, Tmall and other e-commerce platforms also launched the World Cup theme. The preferential combination of activities, through the direct transfer of the form of full reduction directly, the site 50% off the freezing point price. In addition, Zhigao this summer promotion, running through the entire gold promotion node in June, July, is all World Cup marketing brands The longest span time, and online, offline full channel synchronization.