Benefiting from the improvement of China's economic development level and the demand for consumer consumption upgrades, electric razors, hair dryers, beauty instruments and other personal care and beauty and health appliances have ushered in rapid growth in China, especially in emerging categories such as electric toothbrushes. There has been an explosive growth.
According to the "2018 Meijian (Ji) Electrical Appliance Industry Research Report" released by the China Household Electrical Appliances Association, the retail sales of the three types of electric shavers, hair care appliances and electric toothbrushes in China increased by 24% year-on-year in 2017. The year-on-year growth rate was as high as 40%. Among them, the sales of electric shavers increased by 21% year-on-year, and the retail sales of hair care appliances increased by 49% year-on-year. The performance of electric toothbrushes was more eye-catching, and the retail sales grew by 92% year-on-year.
However, in the case that electric toothbrushes and other products have not been widely popularized, the industry knockout has already started. 'This shows that the seemingly energetic Meijian (a care) electrical industry has already had some symptoms of premature aging, 亟A guide must be used to guide the healthy development of the industry. ' An electric toothbrush company insider told the Beijing Business Daily reporter.
In addition, Beijing Business Daily reporters also found that the current Meijian (single care) electrical industry is also chaotic. In terms of technical standards and quality, Meijian (a protective) electrical products are diverse, technically diverse, and fast-changing, this is This has led to the existence of lagging and imperfect domestic standards. For example, facial care appliances are FDA (US Food and Drug Administration) certified products in the United States, while China's Meijian (Chi) appliances do not clearly distinguish between medical and cosmetic products. The role and supervision of the affiliation. In fact, in addition to industry standards, market penetration has yet to be broken, Mei Jian (small) electrical industry still has the lack of talent, technology research and development investment is weak, the consumption experience needs to be improved.
Industry observer Hong Shibin believes that due to the vast space for development, the Meijian (shelter) electrical appliance market is expected to become another 100 billion blue ocean in the home appliance industry. However, even in the 'blue ocean', choose the right deepwater 'seaway' Avoid the occurrence of reefs. Therefore, the Meijian (self-protection) appliance market not only needs enterprise self-discipline to solve related problems, but also needs an industry leader to set standards and delimit the waterway to avoid the occurrence of reef.
On June 28th, the first special committee of China's Meijian (Qi) electrical appliance industry was officially announced. In addition, the China Household Electrical Appliances Association first defined the Meijian (single care) electrical industry and divided it into hair according to product use. Care (electric shaver and shaver), hair care (hair dryer, hair clipper, straight/hair curler), oral care (electric toothbrush and red teeth), facial (cleansing device, steaming face, face-lifting) Instrument, wrinkle and other beauty equipment), scalp care (hair comb and styling comb), nail care (electric nail equipment) six categories.
Jiang Feng, chairman of the China Household Electrical Appliances Association, said that in order to promote the healthy development of the industry, the China Household Electrical Appliances Association decided to set up a special committee for the health of the company. The special committee will focus on standardization related work, consumption guidance work, and industry data related. Work, etc., improve the standardization of the industry, correctly guide the consumption of the market, expand the influence of the industry, and continuously promote the healthier, orderly and rapid development of the Meijian electrical industry, and increase market attention.
Hong Shibin said that the establishment of the US Health (Special Protection) Electrical Appliances Committee is a win-win situation. First of all, for the industry, it is conducive to industry aggregation, information exchange, resource sharing, and common development. Secondly, for enterprises, it will be united. Resist low-priced and low-priced products, avoid vicious competition behaviors of enterprises; Finally, for consumers, it is conducive to providing more targeted services for consumers' personal health care needs. 'Meijian's development of electrical appliances will enter soon In the deep water area, various problems are difficult to solve by a single enterprise, so the establishment of the special committee is also the time.