Eight years of running: Xiaomi finally listed, step into the second half!

On July 9, Xiaomi Group successfully listed on the main board of the Hong Kong Stock Exchange, becoming the first company to be listed in Hong Kong with the same rights. This also means that Xiaomi will open the second half of the entrepreneurial story. Submitted from the market two months ago. Applying to today, Xiaomi's listing is full of twists and turns, and even broke on the first day of listing. The industry believes that Xiaomi has the ability to innovate, but after the listing, how to ensure the continuity of performance will be a big challenge.

Eight years old

At 9:30 on July 9th, eight years old, Xiaomi finally listed on the Hong Kong Stock Exchange. Xiaomi founder, chairman and CEO Lei Jun said that it was the Sino-US trade friction recently, when the global capital market changed. Thanks to more than 100,000 investors for their investment in real money, expressing their recognition and support for Xiaomi. He believes that good companies will stand out.

This is the largest number of IPOs in the Hong Kong Stock Exchange in the past three years, with a total of 600 people. Chen Maobo, Financial Secretary of the Hong Kong Special Administrative Region, Li Xiaojia, Chief Executive of the Hong Kong Stock Exchange, Shi Meilun, Chairman of the Hong Kong Stock Exchange, more than 170 Xiaomi employees And more than 200 media were present.

On the eve of the bell, Xiaomi lit up the landmarks of nine cities including Beijing, Hong Kong, Shanghai, Guangzhou, Shenzhen, etc., and played the big 'thank you'. 'We are Internet companies, set different from the first day. The system of power. Without the innovation of the Hong Kong capital market, it is difficult for us to have a chance to list in Hong Kong. ' Lei Jun said at the Hong Kong Stock Exchange.

Xiaomi's stock code is '1810', the number of global offering shares is 2.18 billion shares, the issue price is HK$17 per share, the sale structure is 95% international offering, 5% Hong Kong public offering. It is reported that Hang Seng Index Company passed in May this year. Major changes, which will allow Xiaomi to be included in the Hang Seng Composite Index and its sub-index after 10 trading days, which will set the record for being included in the Hang Seng Composite Index as soon as possible. Millet has 7,000 employees holding stocks or options, the earliest VC, The first investment of 5 million US dollars, the return after listing is as high as 866 times.

From submitting the listing application on May 2 this year to ringing on July 9, Xiaomi has undergone a two-month review process, and there have been many twists and turns in the middle. On June 7, the CSRC received and accepted Xiaomi’s “first publicity”. Application for the issuance of shares and listing, Xiaomi became the first application for the CDR pilot; On June 14, the CSRC disclosed the Xiaoming Group's public offering of the CDR prospectus (pre-disclosed and updated), and the prospectus has newly disclosed the Xiaomi CDR. The total share capital ratio after the issue is not less than 7%, and the CDR issue price will certainly not be higher than the key information such as the pricing of Hong Kong stocks.

However, a few days later, Xiaomi’s official Weibo said that it decided to implement the listing plan in Hong Kong and China step by step, and postponed the CDR issuance application. Some people close to Xiaomi said that Xiaomi’s move was to take into account the instability of the capital market and The CDR's innovation, for a more quality CDR release, will be restarted.

On June 21, Xiaomi first announced the latest information after the hearing of the Hong Kong Stock Exchange. The company began accepting subscriptions. Including Qualcomm, China Mobile, SF, CIC Zhongcai, CDB, Poly, China Merchants 7 cornerstone investors have all The contracted subscriptions all received a cap of US$70 billion. China Mobile and Qualcomm invested US$100 million respectively.

Breaking is not unexpected

Although Xiaomi was officially listed, it fell on the opening. The opening price of Xiaomi was reported at HK$16.6, which was 2.35% lower than the issue price of HK$17. As of noon, the trading volume of Xiaomi was 317 million. After the opening of the afternoon, Xiaomi’s share price was Between 16-17 Hong Kong dollars, and finally closed at 16.8 Hong Kong dollars.

A senior investor in Hong Kong stocks believes that there is a possibility that: There is market power, the market is not good, and the stock price of Xiaomi will be suppressed, so that investors who participate in the warrants and derivatives will be out of the market and then enter the market. This has happened to Alibaba.

In fact, Xiaomi's listing is unfortunate, and it is experiencing a weak market. According to the data released by Zhitong Finance App, since the submission of the application for the listing of Xiaomi on May 3 to July 6, the HSI has adjusted significantly, dropping 7.84%. It once fell below the 28,000 mark. The big blue chip also showed a downturn. Tencent has fallen 10% since March, AAC has fallen 30%, and Geely has fallen 23%.

In response to the stock price break, Lei Jun said in an interview with the media that the recent market is not good, the short-term stock price is not the most important, long-term performance is the most important, Xiaomi IPO from the low point, may not be a good thing. 'We still have to step Do a good job in the company, to do business as the core. '

However, whether or not to break the hair is obviously not the most important for Xiaomi. Lei Jun emphasized in his previous open letter that 'the recent ups and downs of the capital market, the successful listing of Xiaomi means great success.' Shun is the capital CEO and also Xiaomi. Xu Dalai, a member of the board of directors, said: 'Shun is not selling the shares of Xiaomi held by the company.' He said that Xiaomi should not be interfered by the short-term stock price and market value. The most important thing is that Xiaomi should stick to the initial heart, do a good price, and touch the products.

In fact, in the Hong Kong stock market, the phenomenon of stock price breaks is not uncommon. This year, the Hong Kong stock market ushered in the IPO year. As of June 30, the number of listed companies in the first half of the year increased by 49% compared with last year, while the amount of financing decreased by 17%, and the rate of new stocks broke. 70.3%. 'We can't brake, the market is open, we are open to everyone. If you are not satisfied with this price, you can leave.' Li Xiaojia said at the Xiaomi listing site about the break of the new economic company.

Breaking does not mean that the market is not optimistic. In September 2014, Alibaba was listed in the US at a price of US$68. On the first anniversary of the listing, Ali once fell to US$57.2, but this did not affect it. After three years, it has more than doubled.

How to go in the future

Buffett’s teacher, Graham, once said: 'The short-term market is a voting machine, and it is a weighing machine for a long time. 'It will take time for the market and investors to understand and recognize the business model and growth potential of newly listed companies. Lei Jun is facing the capital market 'calling': listing is just the beginning of Xiaomi's new.

Lei Jun said in an open letter before the listing, after repeated calculations by the senior management team, it is firmly believed that there will be huge room for growth in the future of Xiaomi. 'First, our smartphone business ranks fourth in the world, and smartphones only look at the stock is a huge one. Market. We must strive to ensure sustained high-speed growth, and strive to rush into the world's top three as soon as possible; Second, we will have plans, rhythmically expand the category, and there are many hundreds of billions of markets waiting for us to fight, Constantly moving from victory to greater victory; Third, the international market is promising. In the first quarter of 2018, Xiaomi’s international business accounted for 36% of total revenue. We must further promote internationalization and achieve international business income as early as possible. It accounts for more than half of all income. Only these three strategies guarantee the future growth of Xiaomi.'

Obviously, Lei Jun is full of confidence in Xiaomi's future. He once described the Xiaomi eco-chain: 'With a unique ecological chain model, Xiaomi built a mobile phone accessory, smart hardware, and a three-layer product matrix of life consumer products around the mobile phone business, changing hundreds of In an industry, this number will be even bigger in the future.'

Of course, on the other hand, the prediction of the future development of a company cannot be blindly optimistic, but should be based on reality. Industrial observer Hong Shibin believes that the brand influence of Xiaomi itself and the rooting of Internet channels have become the future. The development has laid a good foundation. The current question is whether the ecological road of Xiaomi will continue to go on, and whether the hardware and the Internet of Things can be completely opened.

Looking at the hardware part, Xiaomi's technical foundation is not strong enough. 'Xiami needs to combine the three advantages of 'hardware', 'new retail' and 'internet service' at the same time, only to have the competitive advantage, while in the internet marketing sector, Xiaomi The hardware business is easier to land than traditional Internet companies. 'Hong Shibin said.

In terms of performance sustainability, Xiaomi has proposed a variety of risk factors in the prospectus, accounting for 46 pages in the 597-page prospectus. Business and industry-related risks are ranked first by Xiaomi, including the future may not be earned. Profits, future costs and expenses will increase, etc. Xiaomi stressed that if you can not maintain or increase operating margins, you may continue to lose money in the future.

In addition, 'Internet companies that are positioned by Xiaomi have already passed the golden period of Internet development. Xiaomi should prepare for the transition from the mobile Internet era to the Internet of Things era. Today's stock price breaks can make Xiaomi more rational. '. Hong Shibin said.

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