After the reorganization of Konka color TV business into an independent subsidiary this year, it set a higher development goal. Konka Group Assistant President, Konka Electronic Technology Co., Ltd. Chairman and President Chang Dong revealed at the press conference on the afternoon of July 9 that Konka Color TV Business will strive to achieve 30 billion yuan in operating income by 2020.
Chang Dong said that Konka Electronic Technology Co., Ltd. will focus on color TV as the core, technology innovation as the driving force, and model change as a path to become a globally competitive industrial company. He said in an exclusive interview with the first financial reporter, Konka Electronic Technology Co., Ltd. plans to introduce non-public capital within one year to complete the reform of mixed ownership.
Mixing and injecting new vitality
In January of this year, Shenzhen Konka Electronic Technology Co., Ltd. was formally established, which is the basis for the promotion of mixed ownership reform in Konka color TV business.
Chang Dong said that OCT is the largest shareholder of Konka. OCT requires 80% of secondary enterprises to carry out mixed ownership reform this year. After Konka color TV business achieved independent corporate operation this year, Konka Electronic Technology Co., Ltd. is still owned by Konka 100. % Holdings, but is actively looking for strategic investment, it is expected that it will be controlled by Konka in the short term to meet the requirements of the consolidated financial statements.
How do strategic investors choose? Chang Dong revealed that the color TV industry has a high degree of marketization, and content providers and distributors have a large number of non-public enterprises. Therefore, Konka Electronic Technology Co., Ltd. and downstream channel providers, upstream content providers and panel makers or non- Public-funded fund companies have the possibility of capital cooperation to promote the vertical integration of the industrial chain. In addition, the employee stock ownership plan is also in the design.
Last year, there were rumors that the Konka color TV business would be split separately. Changdong clarified that Konka Electronic Technology Co., Ltd. has no listing plan.
For the reform of mixed ownership, Changdong admits that it is not without difficulties and challenges. However, due to the great determination of Konka's major shareholders, it is hoped that foreign resources will be introduced to jointly expand the Konka color TV business, so the restructuring has been actively promoted, and the enthusiasm of employees has also been stimulated. .
Color TV still has a head
The color TV market has been weak since last year, and the decline in the real estate industry this year is even worse. Is there still a head in the color TV business?
Cao Shiping, vice president of Konka Group, said that Konka's future transformation into a platform-based company requires an industrial foundation. Therefore, the color TV business is the core foundation for supporting Konka's future transformation. It is the lifeblood. In the first quarter of this year, the total number of Konka smart TV users has exceeded 24.6 million. Users broke through 16.2 million. At present, the net income of users of Konka Smart TV platform is 26 yuan/set, which is expected to reach 39 yuan/set in 2018. These revenues are based on TV boot ads, content-on-demand revenue, and shopping, education, games. And other income. In the future, the color TV business will bring 5 million new users to Konka every year. 'Future users continue to operate and can make up for hardware revenue.'
Compared with the domestic market, there is more room for growth in overseas markets. Chang Dong said that Konka Electronics will walk the 'two legs' of domestic and overseas markets. The overseas market has expanded in various modes, in Brazil, Russia and other 'BRICs'. , establish a stable customer relationship; develop self-operated models in Europe, Indonesia and other places; in addition, you can also acquire brands, realize light asset operations, and ultimately realize the internationalization of Konka brand.
In addition to color TV, Konka Electronic Technology Co., Ltd. is also extending its product line. For example, from home TV, to commercial TV, commercial LED screen, intelligent conference system; from TV, to smart door lock, vacuum cleaner. Chang Dong said , will expand the smart terminal products around the smart home, of course, will focus on the accumulated products.
In the field of chips that are highly regarded by the outside world, Chang Dong revealed that Konka has established a semiconductor business unit, Konka Electronic Technology Co., Ltd. will cooperate. 'We have 10 million units of color TV sales a year, which requires a large number of chips, including the main chip. , memory chips, IoT semiconductor devices, etc. In the future, we will participate in some semiconductor design companies, and will also invest in WiFi modules, Bluetooth chip companies.