May refrigerator sales were affected by export fluctuations


The total output of refrigerators in May was 7.028 million units, up 4.5% year-on-year and down 2.9% from the previous month. The total sales volume was 6.909 million units, down 2.5% year-on-year and 1.4% month-on-month. The monthly inventory was 4.347 million units, up from last month. 2.8%, a slight increase of 0.3% compared with the same period of last year. In terms of domestic and foreign sales, the export volume of refrigerators was 3.221 million units, down 5.0% year-on-year and 14.7% quarter-on-quarter; the sales volume in refrigerators was 3.687 million units, down 0.1% year-on-year. 8%.

In May, the overall storage environment of the refrigerator industry was strong, and sales continued to decline due to fluctuations in exports. Production decreased by 2.9% month-on-month, but increased by 4.5% compared with the same period of last year. The main reason was that enterprises were 618 and July Qingliang Festival. E-commerce activities actively stocked up. In addition, in May, some enterprises in Shandong responded to the June summit and affected production in advance. Therefore, the production of refrigerators in May was good. In terms of sales, the sales continued to decline. The domestic market in May was basically the same as that of the same period last year. Mainly because of the 'May 1' Golden Week, the demand for home appliances is limited, the offline promotion activities are scarce, and the online is just in the gap period before the 618 big promotion. Therefore, compared with April, the sales volume shrinks more than 8%, but with In the same period last year, the year-on-year growth was basically the same. Exports continued to fluctuate after last month's growth. Although it continued to grow compared with the previous month, it was lower than the same period of last year. The main reason is still price adjustment. In addition, there are certain changes in international trade policy. Impact. As a whole, the speed of mergers and acquisitions at home and abroad has accelerated recently. There are new acquisitions of Konka in China, and overseas acquisitions of Gorenje by Hisense. Future industry mergers and acquisitions phenomenon will continue.

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