The deteriorating macro environment is unlikely to have any impact on Ningbo Qishuai Electric Appliances, but the company that produces and sells millions of washing machines per year still has achieved steady development. Nowadays, small and medium-sized enterprises that can hold an annual opening meeting on thousands of people on the Internet have already Not much, and Qi Shuai will perform his own festival on July 8th every year.
Gong Yinqi, Chairman of Ningbo Qishuai Electric Appliance Co., Ltd.
Still on July 8th, it is still the Pan Pacific Hotel in Ningbo. It is still the core management team led by Gong Yinqi, Chairman and Marketing General Manager Li Xuedong. However, compared with the past, this year’s new annual marketing summit held by Qishuai Passing out completely different signals, a focused industry, focusing on the brand, focusing on the product, focusing on the channel, focusing on the funds, focusing on the region's original outline. There is no need to make the Internet thinking, marketing management, industrial finance Theory or law to explain the transformation of Qi Shuai, just from the case of several Qi Shuai in the domestic market, we can dialysis the future path of this enterprise that has been sneaking in the Chinese washing machine market for fifteen years.
Li Xuedong, General Manager of Ningbo Qishuai Electric Appliance Marketing
'Qi Shuai always pursues innovation in product structure'
Guangdong is one of the most competitive markets in the domestic appliance industry. Any home appliance company with long-term appeals wants to prove its competitiveness at the doorstep of the two major white giants of Gree and Midea. What's more, this market is indeed very big. The huge home appliance supporting system and a large number of home appliance companies have taken root in the Guangdong market. At the same time, they have attracted industrial giants like Haier to expand the market and increase the sales scale of the region.
Prices, channel networks, products, brands, promotions, etc. are all full of needle-to-head smashing. It is in such a competitive area that Qishuai Electric has achieved a gratifying breakthrough. Chen Naiwu and his company and Qi Shuai As early as 2007, the history of cooperation has also reflected the good cooperation between Qishuai and commercial enterprises.
'We focus on township outlets, almost a town, and cultivate core distributors,' Chen Naiwu faced thousands of merchants from across the country on July 8th about his experience in operating the Guangzhou market. He Also mentioned: 'Differentiated sales methods are the most important.'
New product debut
A benchmark customer like him is the goal of Qi Shuai's channel focus, and his cooperation with Qi Shuai has summarized the following feelings: First, 'Qi Shuai has a strong management team with strong feelings,' After several years of online agents encountering the impact of the online e-commerce platform, Qi Shuai’s “temperature-marketing” strategy has played a significant role. Second, “Qi Shuai always pursues product structure innovation,” From the launch of the new product, and the annual product development and technology research and development investment of more than 20 million yuan can be seen; Third, 'Qi Shuai strong after-sales guarantee let us do very worry. ' Five years ago, Qi Shuai The launch of the '137' service model has given it an unparalleled service competitive advantage among similar brands and companies.
Chen Naiwu of Guangzhou is not a case. In the vast domestic market, Qishuai has such a group of long-term in-depth cooperation agents, which are actively developing and maintaining outlets, brand promotion and terminal activities.
'I met Qi Shuai when I was confused.'
Wang, from Henan, in the Central Plains, only represented the sales of Qishuai in Zhengzhou. This old appliance man who has been in the field of home appliances for 20 years has had a rather bumpy experience in the agency business.
'I have done a lot of brands, almost every brand has not been able to stand for a year,' Mr. Wang also revealed that the reason for this situation is that 'these brands are unsolvable in product quality and after-sales service. The problem is that the word-of-mouth on the terminal is very poor. 'When this situation continues to occur one after another, his confidence in the operation of the washing machine market has also been hit hard.
Dealer representative speaks
Just over three years ago, in 2014, 'I met Qi Shuai when I was confused.' When he was about to lose confidence in the washing machine market, Qi Shuai gave him another world. Qi Shuai washing machine excellent product quality , perfect after-sales service, suitable profit margins allow him to achieve leapfrog development in this field.
When the general manager of Ningbo Qishuai Electric Appliance visited Zhengzhou last year, he said to Li Xuedong, 'We can do 6 million yuan this year (2017),' Li Xuedong said at the time: 'In fact, you can definitely achieve 8 million Yuan. ' In fact, in the past year, Wang’s sales on Qi Shuai’s electrical products exceeded 10 million yuan. What is more commendable is that Wang’s channel network distributors in Zhengzhou are actively promoting the sales of Qi Shuai’s products. .
Dealer representative speaks
'I cried at that moment'
There are a lot of similar business cooperation cases. In the development process of Qi Shuai, there are a group of merchants who are not willing to leave. Changer Anzhen started to cooperate with Qi Shuai when he started, and now only sells the handsome products on the washing machine. a business.
Yongxin Electric, Lu'an, Anhui Province, came together with Qi Shuai in 2007. The company's CEO said that only the second-line washing machine brand is only doing a good job. Maoming's new Baili Electric just last August Becoming a strange customer, this business is more extreme in selling Qishuai products. According to Li Xuedong, Somerley is doing its own materials, doing its own booth and organizing its own activities. It is worth mentioning that Somerley Most of the products sold by Qi Shuai are fully automatic high-end series, which has achieved sales of millions of yuan in less than one year.
In the township market of the provincial capital city of Jinyun Town, Changsha, Hunan, a merchant started to operate Qi Shuai in November last year, and sold nearly 100 products in just one month. At the terminal of each Qiuai electrical appliance in Tongren, the sample was produced. The number is around twenty, which also promotes Qishuai to become the top three companies in the local market.
Qi Shuai Thousands of Swords - Creating Standard Customers and Core Terminals
The summit on July 8 gave Li Xuedong a limited time to speak, but he never uttered words when he talked about these cases. At the end of his speech, he mentioned his history as a dealer or a dealer. Li Xuedong years ago It is a trader of a large agent in Chongqing. The company has a seven-year history of operating a home appliance brand. The sales volume of the brand accounts for nearly 40% of the national total, which is almost the result of Li Xuedong's painstaking efforts.
'The brand later emerged from a crisis. When their salesmen had already withdrawn from Chongqing, I still ran the market for them all day and night. Later, the boss told me, 'Even if you are so hard, even if I am with You are as diligent as you are, relying on us, relying on the Chongqing market, we can't afford this brand.' At the moment he said this, I cried, 'In fact, when Li Xuedong was telling this story, his eyes were also It was full of tears. His unwillingness and the passion that never faded poured into Qi Shuai.
It is not only Li Xingdong, the long-time professional manager of the marketing manager who has been working for the past ten years, but his own professionalism. To a greater extent, Gong Yinqi’s chairman is in charge of a company. All the funds and energy are invested in the enterprise, and Qi Shuai is only focusing on the washing machine industry, Qi Shuai industry focus, capital-specific, team professional strategy, so that domestic businesses, talents have long-term honor and disgrace and a sense of belonging.
Qi Shuai's focus strategy has been greatly recognized by the merchants. The author will understand that the marketing summit Qiqiao Electric has won a record high in the scale of the game. Gong Yinqi said, 'It is the cooperation of all customers and us, let us In the harsh market environment, I saw a far-reaching future. In fact, Qiu Shuai’s own focus strategy has also enabled all its customers to see greater hope, and the inflection point of Qi Shuai’s development has also formed.
