Last year, the price of Apple's iPhone X mobile phone reached a new high, and it came to about 10,000 yuan. The screen became the main reason for the soaring price. The Samsung OLED screen on iPhone X accounts for 1/3 of the total cost, which shows that its price is high. .
In order to reduce costs, Apple intends to throw the olive branch to the screen supplier LG. According to the latest news, LG has become the second supplier of iPhone X OLED display, which will supply 2 million to 4 million OLED screens, and this number is still Will gradually rise.
Apple is constantly looking for new OLED screen providers to collaborate, mainly to increase shipments. Its 6.5-inch large-screen iPhone X is expected to ship 45 million units, and the 5.8-inch standard OLED iPhone X is 25 million units, 6.1 inches. The LCD version of the iPhone is 30 million units.
According to past experience, the iPhone has at least 20 million units shipped per quarter, and even more than 25 million units during the peak period. However, it was reported earlier this year that the iPhone X inventory was seriously insufficient, so that Apple had to go this year. In the second quarter, the production plan for iPhone X was reduced to 8 million units.
This is directly related to the sales of iPhone X. Many analysts have predicted that the sales of iPhone X will be reduced by 30-40% in the first and second quarters, which means that the iPhone X is overpriced. The main reason for its decline in sales. So in the upcoming new iPhone X, Apple officially will re-regulate more reasonable pricing, strategically in addition to the known 'civilian version' new iPhone X, two OLED screen iPhone X Prices will also drop.
Perhaps this is because Apple is trying to get rid of Samsung's OLED screen, and by working with LG to increase the profit margin of OLED panels and reduce costs, thus regulating the overall pricing of the new iPhone X. It is said that Apple is doing its best to ensure LG's OLED. Screen supply, I hope to purchase 3 million - 5 million OLED display.
