As the domestic mobile phone market becomes increasingly saturated, Chinese mobile phone brands such as Xiaomi, OPPO, and Huawei are targeting overseas markets, especially in emerging markets such as India, and have seized more than half of the Indian mobile phone market. The Chinese mobile army is in the Indian market. A strong attack, let the Indian market once the boss - Samsung is threatened. But now Samsung began to fight back.
According to foreign media reports, Samsung has recently built the world's largest mobile phone factory in Noida, India. The new Samsung plant covers 35 acres (about 212.5 acres), located in Sector 81 of Noida.
According to the data, the Samsung Noida factory was one of the first electronics manufacturing plants in India in the early 1990s. In 1997, it began to produce TV sets. In 2005, it began to manufacture smart phones. In June 2017, Samsung announced that it would expand its investment (US$620 million). Noida factory. The manufacturing scale of Samsung Noida factory doubled, which means that the output of Samsung's products will double. In the future, Samsung's equipment produced in India may be exported to other markets.
At present, Samsung’s smartphone production in India is 67 million units; after the Samsung Noida new factory is put into use, Samsung’s smartphone production is expected to reach nearly 120 million units per month, while the production capacity of electronic products such as refrigerators and flat-panel TVs Will also increase, refrigerator production increased from 100,000 units / month to 200,000 units / month.
That is to say, after the completion of the new plant in Noida, Samsung, the distribution time of Samsung's products will be shortened, and the supply problem will be solved. Does this mean that Samsung is not far from regaining the 'first market in India' throne?
After all, Samsung mobile phones still occupy the world's first share. Samsung has dominated the Indian smartphone market for six years, and Samsung's layout in the Indian market is not to be underestimated. Samsung has Noida and Sriperumbudur manufacturing bases in India. , and five R&D centers and a design center in Noida, in addition, Samsung mobile phones provide high-end and low-end mobile phone brands in the Indian market.
