Li Dongsheng, chairman of TCL Group, recently told reporters in an interview that he said: 'Someone invests 50 billion yuan to make chips???? If it is really a wafer?????, 50 billion yuan is not enough? ??. The risk of home appliance companies jumping into unfamiliar areas is high, the gap between domestic and foreign chips is large, and it is 20~30 years behind overseas?????.
In fact, Dong Mingzhu is not so irrational. ???. Gree Electric (000651.SZ) announced on the evening of July 4th that it has spent about 400 million to 500 million yuan? ??, further increase the shareholding of the upstream compressor company Highly shares to 10%?????. This means that, in 2017, Gree does not pay dividends????, about 50 billion yuan of cash is not all left To do the chip, but to cover several areas of Gree expansion?????.
Dong Mingzhu revealed at the shareholders' meeting on June 25 that he was still busy with the chip the day before. ???. How does Gree do the chip specifically????, what form???? Need the company's board of directors to discuss the decision ???. Strive for Gree air-conditioning to use their own chips next year????.
As the world's largest home air-conditioning company????, has always been based on the core technology of Gree, to break the air-conditioning chip import dependence?????, determined to do their own chips is nothing wrong, even can be said to be courageous ???, but 'do not be too hasty'????.
First of all, Gree has already started in the chip field, and low-end chip replacement is not difficult.. Zhang Bang Consulting analyst Zhang Wei pointed out that ??, Gree can already put IGBT (power semiconductor The device itself is packaged as an IPM (power module) that must be used for inverter air conditioners. The main chip of the air conditioner can also be designed independently. In the future, more core devices will be developed. In terms of mode, it will be self-use????. Even if the cost of the own chip is slightly higher than the outsourcing?????, Gree will ship 60 million air conditioners a year, and the cost is easy to self-digest.
In the latest industrial structure of Gree displayed by Dong Mingzhu, chips and IoT devices, mobile phones, and big data are all placed in the communications equipment company sector, which shows that she hopes in the future Gree In the ecology of smart homes, as a 'brain' chip, you have to have control.?????. Gree Electric has established the Institute of Communication Technology in November 2015?????. So? ??, Gree does not plan for the chip?????, but the fact????.
Secondly, the chip has different levels???, the high-end chip replacement of air conditioning is not short-term can be achieved.. Dong Mingzhu revealed????, an air conditioner has a few chips???, Gree a year in the chip It will cost about 4 billion yuan????? At present, most of these chips still rely on imports?????. 'We have developed chips?????, their own designs are small and effective' ??? ??, but she also frankly?????, Gree's current development in chip design is still fur????.
A senior expert in the home appliance industry believes that ???, air-conditioning chips are divided into different grades?????, like air-conditioning remote control chips are low-end chips?????, the price is within a few dollars????, localization Completion is not a problem????. But????, the inverter driver chip????, the host chip is a high-end chip????, a piece of about 15 yuan????, which requires long-term technology??? ?, Talent accumulation???, not one or two years to break through???. Like Gree, the use of Texas Instruments' variable frequency drive chip?????.
China is the world's largest air-conditioning production base?????, accounting for about 60% of the global air-conditioning capacity. However, China's air-conditioning inverter driver chip, the majority of the host chip Relying on imports, the main suppliers include Texas Instruments, STMicroelectronics, Japan Renesas, China Taiwan Hanzhi, etc. A large number of talents????, technology accumulation????, once the supply exceeds demand, it will lose money. Renesas has lost money for many years, and ultimately controlled by the Japanese government????. Home?????, the rise of the electric vehicle industry??, stimulated the growth of demand for chips???, but it is not appropriate to rush into????.
The third one, the chip industry chain is very long, Gree can cut from the chip design, step by step, the water and long flow????, one day, the water can be worn by the stone?????. But?? ???, if you are too eager to do so, you will encounter tremendous pressure on the capital market????.
The chip industry is actually an ecological chain, from design to manufacture, to packaging and testing, there are professional companies?????. Like Qualcomm????, MediaTek?, Broadcom Are chip design companies????, designing chip solutions to find chip manufacturers to produce ???. Chip manufacturers like TSMC and SMIC?????, Yangtze River storage????, do not do chip design ????, only do wafers.. Even the chip of Apple 10 mobile phone is also looking for a factory in Taiwan.
As Li Dongsheng said????, the fab's investment level reached tens of billions????, hundreds of billions????, TCL will not invest because there are not so many resources???? ?, but TCL will use the light assets approach?????, from the chip design cut into the ?????, recently invested in Shang Tang Technology, Cambrian????, will also use their chips ????.
So?????, from the point of view of risk reduction, Gree is cut into the chip design, is a pragmatic way????. Do high-end chip design????, can be fostered or acquired Some chip design companies????, after 5~10 years, constantly designing, applying????, improving?????, one day maybe a breakthrough?????. If you are too hasty????, even if you invest 50 billion yuan at a time, it will not be immediate.????, instead, as in the previous period, Dong Mingzhu said that the share price of the chip Gree Electric Appliances fell.
Wen Weiping, the chairman of Aowei Cloud Network (AVC), thinks that???, Gree is a chip maker, and it needs to be divided into two.?????, home appliance companies urgently need chip support, including inverter air conditioners. ???, the core products such as inverter refrigerators, the impact of chips in it is getting more and more heavy. And the chip itself is the most missing part of the current capacity of Chinese home appliance companies????. So? ????, Gree wants to make the chip itself, its original intention, the starting point and courage is worthy of recognition????.
However, the chip industry technology update iteration speed is fast????, and the investment is large????, talent????, the capital is highly intensive. These genes Gree currently have not much reserve??? The rush to enter the chip field is very challenging?????, especially if it is more difficult to enter the chip manufacturing process, the risk is higher?????.
Of course, Gree is a listed company with a market capitalization of over 200 billion yuan. It is a benchmark enterprise in the home appliance industry. If it is willing to spend a long time planning for preparation, it will steadily advance???? The chip is not a chance or not?????. So????, Gree to do the chip?????, should look to the long-term?????, should not be too hasty????.