Although the World Cup does not have the Chinese team, but China's home appliance companies have become the protagonist of this year's World Cup.
A few days ago, the 2018 Russia World Cup officially rang the horn of the semi-final battle. 'Gaul Rooster' France beat Uruguay 2-0 to become the first team to advance to the semi-finals in this World Cup. Then 'European Red Devils' Belgium sent away' South American Samba 'Brazil, reached the semi-finals.
The victory of the two teams, the official sponsor of the French team Vantage and the official sponsor of the Belgian team Changhong Meiling (3.620, 0.01, 0.28%) were quite excited, both issued the 'winning title' slogan in the first time. Two home appliance companies During the World Cup, the marketing of 'free of orders' also made a splash.
On the eve of the World Cup, while Vantage announced that 'the French team won the title of Vantage, the Meiling refrigerator also announced that 'Belgium won the championship, M fresh and free.'
At present, this operation has brought about 1 billion yuan of revenue to Vantage. According to the announcement of Vantage, the sales of offline channels during the event exceeded 700 million yuan, an increase of about 20% year-on-year; online sales exceeded 300 million. Yuan, a year-on-year increase of more than 30%, successfully played the 'World Cup Marketing'.
The Changhong Department also gained a lot. Changhong Meiling also announced that the Belgian team scored a discount on the price. Up to now, consumers have enjoyed a cash back of 1400 yuan per unit. It is understood that Meiling has already cashed in the 'eighth strong 20% off, 50% off in the finals' offer.
This summer's World Cup, under the marketing assistance of the home appliance giants, is full of watch. As the World Cup event comes to an end, the champion is about to be announced. The two bets make the next event more interesting.
On July 11th, at the St. Petersburg Arena, the 'Galu Rooster' French team will play against the 'European Red Devils' Belgium team, who wins will mean that it is closer to the 'championship throne' and more hopeful to win the 'Hercules Cup' ', and the sponsoring company that wins the corresponding team will also pay the compensation.
Although some companies' World Cup marketing has caused doubts in the industry, this does not prevent them from becoming an excellent marketing tool, and does not prevent home appliance companies from successfully gaining attention from all walks of life. Compared with previous years, this World Cup, home appliance companies The marketing method is more flexible and the effect is most obvious. Many home appliance companies are betting all the time. Not at the last moment of the champion's announcement, whether the company's commitment can be effective is a suspense for consumers. Also increased the fun of consumers watching the ball.
France and Belgium meet in a narrow road, will stage a peak matchup. Two young teams with high hopes, who can win the World Cup, Vantage, Meiling, who will eventually implement the payment, it is expected to wait and see