The world's first home washing machine, the world's first '0 frosting' freezer, 'will swallow' net clean self-cleaning air conditioner, direct washing machine that can wash noble fabrics such as silk and wool, etc... According to word-of-mouth appliances, As the first eco-brand of IoT smart home, Haier smart home appliances not only has the most complete categories in the industry, the most original, the most comprehensive iteration, but also brings global users into the era of smart home full-customization in advance, attracting global users and peer manufacturers. Strong concern.
Industry authorities generally believe that from the single product blueprint to the complete wisdom solution, from a single breakthrough to the full industrial chain, Haier has taken the lead in the three dimensions of data, scene and industry. From the 'iteration item' + 'full scene customization', the global development path of the two poles spans, while accelerating the process of smart households entering the households around the world, it also consolidates the first ecological brand of its Internet of Things smart family. leading position.
QQ picture 20180709125639
'Ecological flower' bears 'economic fruit'
Haier launched the '4+7+N' full-scenario customized smart package, which links the smart air, smart preservation and other ecological resources in this 'small ecosystem' within the family, and the user life extends to the 'big ecosystem. 'Ecological intelligence' outside the stage. According to the experience of the word-of-mouth appliance, in the physical space of Haier Wisdom Kitchen, Smart Bathroom, Smart Living Room, which has been continuously upgraded, it brings 7 whole house solutions such as air and toiletries. Enjoy the intelligent life of customized whole scenes, and then complete the experience of complete sets, complete sets of design, complete sets of sales, complete sets of services, and create a smart living experience of interoperability, active service, smart set, one-stop service.
For example, the innovation of the world's first home washing machine is to combine with the washing machine and the dryer, flexible installation and free washing, to achieve a complete set of care solutions, rather than occupying the indoor area of the item; Haier Xin kitchen refrigerator smart screen 'One-button ordering' 2 hours of fresh ingredients delivered to the door, behind the integration of more than 400 outstanding third-party resource providers around the world, from the field, acquisition and processing, inspection and quarantine, purchase, cold chain transport to the user's table full scene ecology Closed loop; Haier IoT washing machine automatically matches the precise washing program, encounters leather, silk and other machine washable clothes, can be ordered directly on the washing machine to pick up the service...
From a single product experience, to an ecosystem formed by the locking effect of all life scenes, this is a fundamental change in the business logic of the traditional home appliance industry, which leads to the iteration of the strategic positioning of the entire enterprise. The wisdom of the family as the bullseye, not the product to clarify the development trend, Haier wisdom package meets the user's requirements for 'customization' and 'immediacy', in fact, assumes the role of the smart home industry popularization and landing accelerator, promote the industry From closed to open, it has greatly enhanced the commercial value of the global smart home industry.
According to word-of-mouth appliances, in order to maintain the competitiveness of the entire smart home ecosystem, we will continue to deepen and broaden our 'moat river'. Over the years, Haier has been carrying out technological innovation activities around the needs of users, based on the world's top 10 R&D centers, forming users. Leading the 10+N model of technological innovation, building global quality with global R&D resources, providing the best solution for global users. Not long ago, it also combined with the University of Science and Technology Xunfei intelligent voice technology platform, Baidu artificial intelligence platform, etc. The open innovation platform of resources, radiating and driving to empower SMEs, to achieve the same-frequency resonance of the industry's intelligent ecological construction and Haier's smart family development.
Under the promotion of the globalization strategy, Haier's smart family has also produced many fruits. For example, Haier's high-end innovative products are invited to enter the highest-end department stores in Europe, France and other countries; Haier Internet's air-conditioning brand has a market share of 30.5%. Ranked first in the world; Haier IoT Community Wash has been launched in South Asia, Japan, the United States, Haier Smart Water Solutions will be sold in 36 countries including India, Russia, France, Dubai, Qatar, Thailand, Vietnam, Malaysia, France...
Nowadays, the first eco-brand effect of Haier Smart Home is taking root in the world, which means that Chinese manufacturing companies represented by Haier have successfully transformed from 'selling hardware' to 'selling ecology' in the development space of globalization. The Internet of Things model, big data analysis and operation capabilities, accurate insight into customer needs, the platform provides service response, found the future business increment in the creation of the full scene experience, and became the 'second pole' to promote the global traditional manufacturing lane change upgrade.
'Can land' cap "Fry concept"
In the past two years, the huge potential of the global smart home industry has attracted traditional hardware such as Google, Amazon, Apple, Microsoft, Huawei, Xiaomi, the Internet, the real estate home improvement industry and many capitals have entered the market. In China, with the giants such as Tencent, Ali and so on The smart home opens new retail, making the role of smart ecology in the industry more and more important, and there are more and more 'plays'. However, the ecology is not so simple, how to turn the slogan into action, and consolidate it. It is vital to promote innovation and help its prosperity.
Many companies believe that in the competitive stage of the intelligent ecosystem, only the team that needs to stand on the platform and the intelligence of the products can be invincible in the competition. In fact, no matter what most home appliance companies do. Product intelligence, or the Internet company's intelligent audio portal, can not avoid falling into the industry standards are not uniform, products are separated, the overall smart home can not communicate, experience passive, lack of package and user service is missing the embarrassing situation. Such smart home The result is that the song is high and low, and it becomes a concept hype that cannot be reached.
The competition between ecosystems is based on competition between enterprises and competition among industrial chains. It cannot be built overnight. If a company wants to gain the initiative and autonomy in the competition among ecosystems, it needs to be perfect. Supported by manufacturing systems and product standards, they must have their own core competencies and be able to contribute their value to the entire ecosystem.
According to word-of-mouth appliances, as the only brand in China that can bring a complete set of smart solutions, Haier has taken the lead in setting a number of industry standards, with unique software and hard platform capabilities in the industry, customized services, ecological services and global landing capabilities. In the single-in-one mode, it adopts six global brand matrixes such as Haier, GEA, Fisher & Paykel, and the core product of the smart home. It is connected to 160 countries in the world with the localization advantage of 'three in one'. With 1 billion users, the global '10+N' R&D system and subsequent iterations, turning the creativity of global users into reality, these are the unique values that Haier is better than.
In fact, through an open, cooperative, and win-win ecological strategy, with the deep integration of U+, users, and stakeholders in the ecosystem, Haier is pushing the entire intelligent ecosystem to achieve exponential growth, Haier Smart homes are also expected to be the largest source of creativity in the global smart home industry and the fastest growing black land.
In the era of the Internet of Things, mastering the future of smart home appliances lies in the self-realization of traditional manufacturing brands. As the technology predictor Kevin Kelly views, the future is a demand-driven economy. When the demographic dividend disappears, every participant wants to make it. Super-large enterprises, only by tapping the needs of each user and providing one-stop service, can become the winner of the market.
As the first eco-brand of IoT smart family, Haier smart family has set a 'model of the times' for the industry. It can be seen that from the correct use of Internet thinking, to the future of the Internet of Things, traditional enterprises abuse the concept of Internet of Things hype, only Can make users' consumption expectations continue to be downgraded. Only face the reality, down-to-earth, product technology competitive advantage, ability to carry out technological iteration, industrial transformation and business model re-engineering, and ultimately win the user, can truly grasp the Internet of Things, artificial intelligence industry The opportunity of development.