On July 7, smartphone maker HTC said that HTC's sales in June this year fell 68% year-on-year due to fierce market competition, which was the biggest decline in two years.
According to HTC official data, in June 2018, the company's sales amounted to NT$2.2 billion, or about US$72 million. In the same period of 2017, HTC's sales amounted to NT$6.9 billion, a significant drop after one year.
Analysts at market research firm Trendforce believe that HTC's flagship handsets are lower than expected this year in the high-end smartphone market, resulting in lower market share, while in the mid-range and entry-level markets, HTC's new products have neither new features nor There is no price/performance ratio, which affects sales. Trendforce expects that HTC will release new mobile phones less frequently this year, so this year's mobile phone production will be less than 2 million units.
Not long ago, HTC just announced the launch of the organizational optimization policy, which will lay off 1,500 people by the end of September this year. It is understood that HTC currently has about 6,450 employees worldwide, and the number of layoffs has reached 23% of the total number of employees. After the number of employees, HTC will have fewer than 5,000 employees worldwide. In 2013, five years ago, HTC employed more than 19,000 people worldwide.
In the face of competition from rivals from Apple, Samsung and China, HTC's market share has been declining. In 2014, HTC's market share was about 6%, and in 2017 it further shrank to 2.3%. By the first quarter of 2018, HTC has been used by data organizations. Classified into 'other'.
Earlier this year, HTC released a high-end flagship HTC U12+, many people regard it as a lifeline for HTC. But in terms of overall configuration, HTC U12+ and Xiaomi Mix2S, one plus 6 and other products are basically the same, but the price It is twice the size of the former two, up to 5888 yuan. Analysts pointed out that in the era of cost-effective king, the price of HTC U12+ is difficult to capture the hearts of the people.