The reporter from Gome learned that, under the guidance and supervision of China Household Appliances Association, Gome recently launched a ' new subsidy ' policy for kitchen and bathroom appliances. It is understood that ' new subsidies ' activities not only involved in kitchen appliances, sanitary appliances, but also included a large number of household appliances commodities Gome senior Vice President Li Juntao to reporters, the United States to take kitchen, life, color TV multi-category Cross-border joint, for the complete set of consumers to buy kitchen and bathroom products to provide real subsidies. According to the "China kitchen electrical industry demand and Investment forecast Analysis report" data show that more than 60% of consumers, due to improve the quality of life needs, to buy high-end kitchen electricity products. But the problem is that, after last year's contrarian trend, this year, the kitchen and bathroom appliances market growth slowed. From the Oviyun network 2018 monitoring data showed that in May, in addition to water purification equipment, dishwashers and other categories have been growing, the traditional kitchen appliances main products, such as lampblack machine, gas stove, water heaters, etc. have fallen into the situation of weak growth, microwave ovens, electric ovens and other categories compared with the same period last year also showed a different degree of decline. From the point of view of the specific data, water heater products, gas, electricity storage, electricity that is, hot water heater retail sales fell 6%, 9%, 8% respectively, the hood products, Chinese, European, near-suction retail sales fell 23%, 14%, 7% respectively; Gas stove products, desktop, embedded products, retail sales year-on-year decline of 2 5%, 10%. As a result, some analysts believe that Gome's ' new subsidy ' activities will undoubtedly bring new growth opportunities to the market. Xu Dongsheng, vice chairman of China Household Electrical Appliances Association, said: ' I hope Gome's new subsidy activities in the promotion of consumer demand, improve consumer market activity to play an active role, leading the consumption upgrade. ' Li Juntao said: ' In the premise of maintaining price advantage, Gome has always been committed to the supply chain construction, and constantly introduce cost-effective, high-quality goods, help push consumption upgrades.
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