In May, Counterpoint Research released research data showing that in the high-end smartphone market, Apple and Samsung are on the same page. In April this year, iPhone X shipments have lagged behind the Samsung Galaxy S9 Plus, but it has now lost ground.
Among the top 10 mobile phones in sales, Samsung has two flagship machines, S9 and S9 Plus. Apple has three models, namely iPhone 8, X and 8 Plus. Other mobile phones entering the top 10 are from Xiaomi, Huawei and vivo. /OPPO.
In terms of sales volume, Apple's flagship machine accounts for more than 36% of the world's top 10 mobile phones, while Samsung's mobile phone is close to 24%. In the high-end market, the two have opened the gap.
Although Samsung sells a large number of non-flagship phones, Apple's high-end model sales are higher than Samsung. This can explain why Apple's profits are much higher than Samsung's: The flagship machine's profit margin is much higher than the low-end mobile phones.
The market demand trend is also worthy of attention. Globally, these 10 mobile phones account for 18.8% of total smartphone sales. Apple's three flagship machines are far more expensive than the top 10 mobile phones.
Xiaomi's red rice 5A price is about 420 US dollars, Huawei P20 Lite is 395 US dollars, vivo X21 is 520 US dollars, OPPO A83 is about 150 US dollars. Counterpoint also pointed out that for A83, sales growth is mainly due to positive promotion and price reduction. iPhone 8, 8 Plus and X are more expensive, but Apple's sales are still higher than these competitors. Statistically, for the world's hottest mobile phones, price is not the most important factor driving sales, at least for Apple. in this way.
Currently, Apple is also selling lower-priced iPhone models, including iPhone 7, 7 Plus, 6s, 6s Plus, and SE. The last phone starts at $349. However, these models failed to enter global sales. 10 list. This means that the sales of these old iPhones are not as good as OPPO A83.