Beijing time on the evening of July 6th, Taiwan's smartphone maker HTC said today that due to fierce market competition, the company's users continue to lose, HTC's sales in June this year fell 68%, the largest decline in more than two years. .
HTC was once one of the major competitors in the global smartphone market, attracting great interest from consumers and investors. But with the rise of Chinese competitors such as Apple, Samsung and Xiaomi, HTC began to decline.
HTC announced today that its sales in June this year were NT$2.2 billion (US$72 million), compared with NT$6.9 billion a year ago and NT$2.45 billion in May this year.
Market research firm Trendforce, an analyst who asked not to be named, said: 'In the high-end smartphone market, HTC's flagship phone sales were lower than expected this year, resulting in lower market share. In the mid-range and entry-level markets, HTC's The new product has neither new features nor price/performance, which affects sales.'
Trendforce expects that HTC will release new mobile phones less frequently this year, so this year's mobile phone production will be less than 2 million.
HTC announced earlier this month that in order to restore profitability, the company will lay off 1,500 employees in the manufacturing business in Taiwan. The layoffs will be completed by October this year.
Last September, HTC packaged its business team that had participated in Google's Pixel mobile phone to Google for $1.1 billion. As a result, about 2,000 HTC employees joined Google.
All of these indicate that the once brilliant HTC is facing serious challenges in the global smartphone market. Since this year, HTC's share price has fallen by nearly 30%.