According to the "Opinions", Chengdu strives to build Chengdu into a benchmark city for national tourism big data construction by 2020, and build Chengdu's global tourism data center into the western region, leading domestically, internationally renowned tourism big data comprehensive, innovative Type management, application and service platform. In the era of digital economy, relevant data from the city's tourism industry will be transferred to Chengdu's global tourism data center one by one, providing strong wisdom support for Chengdu's global tourism development.
Where does the global travel big data come from?
For Tianfu Greenway and Longquanshan Forest Park
Improve the indicator system and statistical analysis program
Today's Chengdu is not only a national A-level scenic spot such as Qingcheng Mountain-Dujiangyan, Wuhou Temple, and Kuanzhai Alley. It is popular with urban tourism, cultural and creative tourism, rural tourism and other emerging tourism. 'Attraction tourism' to 'global tourism'. The statistics of the Municipal Tourism Bureau show that in 2017, Chengdu received a total of 210 million visitors.
The endless stream of tourists has become the best evidence of the charm of Chengdu's global tourism. However, many of the emerging businesses under Chengdu's global tourism are still in the category of tourism statistics, which are still calculated by sampling. It is not high enough. It is understood that for a long time, Chengdu's tourism statistics mainly include scenic spots, star hotels, travel agencies and other tourism companies. For the new open tourist attractions such as Tianfu Greenway and Longquanshan Forest Park, Tourists' consumption, source of visit, age and business satisfaction are also measured by sampling.
'Tourism statistics must accurately reflect the tourism industry's economic pull under the global tourism, reflecting the consumption of tourists. Without accurate statistical data, it is difficult to make scientific and reasonable judgments and decisions on the global tourism. 'Chengdu Tourism Bureau is responsible People said that for the Tianfu Greenway and Longquanshan Forest Park, further improve the indicator system and statistical analysis program, as the focus of current and next tourism big data construction, into the Chengdu tourism statistics and tourism big data construction system.
In this regard, the "Opinions" suggest that Chengdu will fully draw on national standards, industry standards and local standards, around the information infrastructure, data index system, industry application services, tourism and related industries, information security and other key areas, by Chengdu tourism Bureau of relevant ministries and commissions of the United Nations, unified construction of the global tourism big data standard norm system, jointly drafting data resources sharing and opening, system integration and sharing, business practices and other standard normative documents, formulate and introduce tourism big data application security and technical specifications, When excavating visitor location, payment, search, order and other information, fully protect the privacy of visitors and other rights.
According to the "Opinions", Chengdu will use the global tourism big data (including three major operators, environmental protection, transportation, public security and other departmental data and online enterprise data) as innovative resources, with traditional statistical data ( Including the statistical bureau's receipt and sampling survey data as the basic resources, integrate the horizontal data and vertical data, and plan to build a 'one central multi-point point' (Chengdu global tourism data center, district (city) county and enterprise tourism data pivot) system, accelerate Forming a good development pattern of Chengdu's global tourism big data construction 'intensive integration, vertical and horizontal interconnection, information sharing, work coordination'.
Where will the global travel big data be used?
Strengthen the global tourism precision marketing
Building Chengdu Global Tourism Data Center
'In the future, global tourism big data will be mainly applied in four aspects: supporting government decision-making, realizing smart supervision; seizing data high ground and promoting industrial upgrading; innovating marketing model to promote enterprise development; adhering to host and customer sharing, improving information services. The relevant person in charge of the Tourism Bureau introduced. The “Opinions” clearly stated that Chengdu will build a Chengdu tourism data center. While improving the function of the global tourism data center and providing professional technical support for the global tourism data center, the center will also build a cultural and sports bridging integration. Development of information service system and data module, design and development of Chengdu tourism operation analysis and monitoring module, strengthening the global tourism precision marketing and integrity system.
According to the "Opinions", Chengdu will integrate the resources of famous universities, authoritative institutions, and powerful enterprises, technologies and experts to build a tourism big data analysis application committee under the framework of Chengdu's global tourism data center, and create a special committee. The global tourism big data application construction 'central processor'. The special committee will adopt a series of methods, means, measures, statistical analysis processing, tourism operation analysis, tourist portrait positioning, tourism public service, precision marketing promotion, smart tourism supervision, etc. Related construction.
In addition, the special committee will also use the platform data as the basis, combined with other data, to carry out tourism value-added accounting, tourism pull coefficient calculation, tourism economic prosperity forecast and other related work, improve data mining capabilities and analysis level, and quickly respond to the government, enterprises And the diversified data needs of the society. The center should explore the precision of positioning and monitoring services, and integrate key tourist areas such as Tianfu Greenway, Longquanshan National Forest Park and other popular tourist areas into the tourism statistics of Chengdu.
The center will also use the big data technology to collect the source market data from multiple sources, and target domestic and foreign tourists with different needs and needs, through social media, third-party platforms and other channels to carry out targeted marketing and realize the tourism market. Accurate marketing, product and service customization, improve the market's ability to accurately market. Relying on the global tourism data center, promote the construction of honest tourism, establish and improve the corporate integrity incentives, punishment system and integrity information release system in tourism and related industries, and promote The city's tourism market comprehensive supervision system construction.