Prior to this, Nokia was undoubtedly the king of the mobile communications industry, with 7 mobile phones ranked in the top of the history of mobile phone sales. However, in the era of smart phones, due to Nokia's decision-making mistakes, it has unlimited business opportunities. In the era of smart phones, it runs counter to the altar.
In 2013, Microsoft announced that it will acquire most of Nokia's mobile phone business at a price of 3.79 billion euros (about 5 billion US dollars), and then purchase Nokia's patent license for 1.65 billion euros (about 2.18 billion US dollars). The total price of the transaction is about 5.44 billion euros (about 7.17 billion US dollars).
After Nokia was acquired by Microsoft, Nokia mobile phones also used the emerging Windows Phone system, and finally got on the train of smart phones. But the good times are not long, because the Windows Phone app development is seriously behind, many popular apps are not adapted. People are not willing to pay for it, which directly led to Nokia being hung up again.
Fortunately, Finnish startup HMD Global took Nokia back home to help it return to the mobile phone market. Back to the familiar place, Nokia did not directly launch a smart phone, but launched a replica of its classic mobile phone 3310. The move is very wise, and it is regarded as the 'small test knife' of the return of the king.
After exploring the rules of the current mobile phone market, Nokia revived. On this year's MWC 2018, Nokia 1, Nokia 7 Plus, and Nokia 8 Sirocco were released. Among them, Nokia 1 is responsible for the entry market, 7 Plus. Responsible for the mid- to high-end market, while Nokia 8 Sirocco is responsible for the flagship high-end flagship. This time, Nokia's mobile phone wears the 'Android' hot coat.
With his feelings, Nokia has achieved great success in the mid-end market, and then it is hot to launch the Nokia X6 mobile phone in China. This phone is different from the past, not only the belief attribute bonus, but also has a good price/performance ratio. Therefore, Nokia X6 It was recognized by fans and the market. In Jingdong, the mobile phone was out of stock and became the key to Nokia's foothold in China.
Now, it’s one step away from Nokia’s return to the 'king throne', which is a high-end market that is difficult to enter. The previously released Nokia 8 Sirocco, although positioned as the flagship, is still somewhat inferior to the Samsung Galaxy S9 and Huawei P20, to be precise, Nokia 8 Sirocco should be the flagship phone of 'late' last year.
At present, the global high-end market has been divided by Apple and Samsung. Huawei is also a hard-hitting place to gain a foothold. It shows the rough and rugged roads. However, it is clear that Nokia is ready to meet the difficulties. Recently, Nokia has appeared on the Internet. 9 some information.
It is reported that Nokia 9 will have breakthroughs in performance, design, camera, etc., and the latest report said that reliable sources have confirmed that Nokia 9 will be equipped with on-screen fingerprint recognition and Qualcomm Snapdragon 845 chip. And Nokia 9 supports the current full screen The perfect solution for under-screen fingerprint recognition, this is undoubtedly an opportunity to follow up the development direction and achieve technological breakthroughs.
After HMD took over Nokia, Nokia completely put down the shelf, used Liu Haiping, dual cameras and other mainstream configurations. User recognition has increased, and mobile phone sales have also increased significantly. Well-known analysis agency Counterpoint data, 2017 Nokia smartphone global Sales totaled 8.45 million units, accounting for 1% of the current smartphone market.
Although only 1% of the ratio, but in the context of operating systems, sales channels, market influence, etc., it is not easy to get this result. Therefore, compared to the previous years, it is not bad, Nokia has been fairly good in the past two years. However, Nokia wants to return to the altar, and must also make revolutionary innovations and breakthroughs in technology, at least to bring some 'black technology'.
