Since the beginning of this year, the multi-version news of Apple's next-generation iPhone has been exposed, and until a while ago, the true content of these three products gradually surfaced. In addition to confirming that it is the 5.9-inch version of the iPhone X upgrade. The Plus version of the OLED 6.5-inch version, there is a version that caught everyone's attention, that is the 6.1-inch LCD cheap version.
Recently, the news about this 6.1-inch iPhone is one by one, which is dizzying. One news in the morning is that the 6.1-inch iPhone will use the new five color schemes, and the other two in terms of value. Versions, which inevitably reminiscent of a product that Apple sold before - iPhone 5c.
The launch of the iPhone 5c was carried out in parallel with the iPhone word-of-mouth champion iPhone 5s. In that year, the iPhone 5s first launched the noble and luxurious local gold color, which won the hearts of consumers, and the price was as high as 5,000 yuan, at the time of the mobile phone market. It is definitely one of the best weights.
The iPhone 5c, which is a twin brother, is more pleasing in price. The price of 3,500 yuan may be more expensive than that of some domestic flagships, and the iPhone 5c is also the first to adopt a colorful color scheme, which is more impactful in appearance. Force and vitality, and in order to reduce weight, the back cover of the iPhone 5c also uses a new polycarbonate material.
What Apple didn't think was that, as a low-priced product for young people, the sales of the iPhone 5c were directly violent, becoming the most bleak mobile phone in Apple's sales in recent years. There are three main reasons:
1, the back cover of polycarbonate is not good, not comparable to the metal back cover;
2, cheap does not equal the cost performance, and iPhone 5s for the same period of products, the processor is behind a version;
3, too much emphasis on cheap, so that consumers can not psychologically go;
After summarizing these reasons, let's take a look at whether the 6.1-inch iPhone released by Apple is a cheap low-end machine, or really a real price-performance machine.
The first is the appearance gap. In the second half of this year, Apple expects to release three iPhones. The three phones have no difference in appearance except for the size difference. The only difference is the use of glass back cover and metal frame design. The only difference is The cheap version uses a cheaper aluminum frame instead of a stainless steel frame. This way, in the appearance of the new iPhone, the choice will be entrusted to the consumer who buys the iPhone, which can further optimize the consumer's Purchase experience.
Secondly, the price/performance ratio. According to the previous news on the Internet, the 6.1-inch iPhone will use the LCD screen for cost savings, the memory shrinks to the same 3GB as the iPhone X, the single camera, and the 3D Touch function is cancelled, and the most important processor has not yet been From the information point of view, the biggest factor is probably the processor. If Apple wants to use the A11 and A12 processors in a new generation of iPhone, then the 6.1-inch iPhone may not end. Too optimistic.
The last question has actually ceased to exist, which is why Apple dares to make another cheap iPhone. With the popularity of iPhones in China, iPhones have become an arcade everywhere, and the so-called buy-in The psychological complex of the iPhone display has gradually dissipated with the diversification of the mobile phone market.
Apple's launch of the cheap version of the iPhone seems to be a risk and business opportunity, but in fact, the opportunity has been firmly in their hands, in order to not repeat the iPhone 5c ending, Apple has plans.
