In July, when the enthusiasm is in the summer, and in the summer of the year, Shanghai Gome also celebrated its 19th birthday. In the 19 years of hardships and winds, Shanghai Gome wrote a legend of the home appliance industry with the business philosophy of small profits but quick turnover. The development of a company cannot be separated from the support of consumers. Shanghai Gome will also upgrade the opportunity of the 19th anniversary of the celebration of the 19th anniversary. From now until July 15th, the resources will be rewarded only for the return of Shencheng people.
Transformation 'home·life' strategy to build a comfortable home overall solution
At the beginning of 2018, Gome defined the 'home and life' strategy and launched a new brand concept of 'Gome's beauty of life'. As a key year for the Internet to empower Gome's 'home life' strategy, Shanghai Gome also closely focused on the transformation strategy. The transformation of the smart and comfortable home experience center. At present, Shanghai Gome has completed the comfortable home renovation project of 10 stores including Pujian Appliance Experience Center and Changning Super Flagship Store. At the same time, it will introduce kitchen cabinet integration in the second half of this year. The project, in-depth strategic cooperation with Europa, Piano, Gold and other cabinet brands, to create five integrated kitchen cabinet experience stores, and further transform the 'comfortable home' fusion store to build 'scenario marketing' to provide consumers with high Quality shopping experience. The product + service 'WYSIWYG' in the scene of Shanghai Gome Store, the professional ability of the store guide, can provide users with tailor-made solutions, through the transformation and upgrading of physical stores to cater to the current consumption upgrade trend , help Gome from the appliance retailer to the home system solution provider's gorgeous transformation.
Leading consumption upgrades
Under the premise of maintaining price advantage, Gome has always been committed to supply chain construction, constantly introducing cost-effective, high-quality goods, and boosting consumption upgrades. From now until July 31, we will buy kitchen and bathroom, and we will have a new subsidy for home appliances. During the period, consumers can make purchases for new kitchen appliances, bathroom appliances and home appliances through Gome APP, Gome Steward, Shanghai Gome Line, 400 telephones, etc., up to 500 yuan for new subsidies. In addition, while enjoying subsidies, Gome is also teamed up with Samsung Color TV. Consumers who purchase a full set of kitchen and bathroom products will receive a consumption credit of 2000-5000 from Samsung Color TV. This 'new subsidy' activity involves not only kitchen appliances, bathroom appliances, but also many Life appliances, can be said to help consumers upgrade their kitchen and bathroom life.
300 electric appliance brand let profit congratulate Shanghai Gome 19th anniversary
It is reported that more than 300 well-known electrical brands in the world have joined forces to celebrate the anniversary. The 19th anniversary of the company has been ready. Nearly 10,000 special machines have entered the market, and the products cover the whole category. And as an annual anniversary Shengdian, with quality, low price to return to consumers, to serve, experience to impress consumers, let consumers feel the true feelings of Gome thanks to Shanghai! From now until July 12, consumers enjoy six privileges: buy home appliances Single product over 999 yuan to return 200, the highest return to 5000 points (1 points = 1 yuan); home appliances to buy 3 get 1; air conditioning kitchen and toilet old replacement subsidies up to 400 yuan; color TV to buy large screen to enjoy the second half price; massive explosion models Such as 50-liter electric water heater 499 yuan, European kitchen and toilet package 1999 yuan, 55-inch 4K color TV 1999 yuan, Gree 1.5P cold and warm hanging machine 2599 yuan; CCB members exclusive installment 0 interest rate, reduction of up to 300 yuan thanksgiving welfare!
Wang Yan, general manager of Shanghai Gome, said: '19 years of wind and rain, 19 years of calm, 19 years of songs, 19 years of gratitude... from the beginning of the rivers and lakes to the mature and steady. In these 19 years On the way forward, Shanghai Gome has never changed consumers. It is a quality product, a quality experience, and a high-quality service. In addition to ensuring a real low price, the 19th anniversary celebration will benefit consumers. Pay more attention to the customer experience, through the integration of procurement, logistics, after-sales and other resources, and constantly upgrade the quality of service, will provide consumers with life cycle services through flash delivery, comfortable home overall solutions, fully built this year only belongs to Shanghai People's home appliances 饕餮 feast. '
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