Hisense, which is moving towards a world-class brand, is gaining the effect of sponsoring the World Cup. In China, Hisense’s TV market has the highest retail and retail market share, and is in the 26th week (June 25-July 1) Re-innovation, retail sales reached 19.9% in one fell swoop. In foreign countries, Hisense TV is also favored by consumers, especially in France, Canada increased by more than 500%.
Among the World Cup sponsors from China, Hisense is the most internationalized company. With the frequent appearance of Hisense brand in the World Cup and related marketing activities, Hisense TV's overseas sales growth is obvious.
The data shows that in the 26th week of 2018 (June 25-July 1), in the French market, Hisense TV sales increased by 598.99% year-on-year, and sales increased by 908.78% year-on-year; in the Canadian market, Hisense TV sales volume year-on-year The sales increased by 520.58%, and the sales increased by 449.60%. In the Italian market, Hisense TV sales increased by 129.81% year-on-year, and sales increased by 113.37%. In the Czech Republic, Hisense TV sales increased by 65.91% year-on-year, and sales increased by 24.34%.
Hisense brand's rapid increase in international market share lies in Hisense's grasp of technology and the brand. As the official sponsor of the World Cup, Hisense adheres to the high-end strategy and exerts its technological advantages. It has successively launched U7, U9 and other 'watching artifacts', relying on products. Core competitiveness stands out from the fierce market competition.
With the official opening of the World Cup, the Hisense brand has appeared frequently in the World Cup and related marketing activities, which has enhanced brand awareness and attention in the international market. Next, the brand premium and long-term impact brought by the World Cup marketing, how Continue to empower Hisense's international journey, which is full of expectations.
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